Personalize with Sophisticated Segmentation and Robust Recommendations
Skillshare turned to Blueshift to power its personalization strategy because of Blueshift’s robust, flexible personalization options and marketer-friendly interface. The platform’s out-of-the-box segmentation and recommendation algorithms felt turnkey and were easily customizable to fit Skillshare’s business requirements. This truly put AI in the hands of Skillshare’s marketers.
Blueshift’s integration with Sendgrid made onboarding easy. Skillshare was up and running in weeks executing all of the campaigns it envisioned. With its automated campaigns running in the background, Skillshare’s marketers were free to test all their new ideas.
The following core capabilities were integral to the strategy’s success:
Real-Time Behavioral Segmentation
Skillshare differentiated its messaging strategies based on user interests and lifecycle stages by easily creating advanced segments, which continuously auto-update based on real-time in-session behavior.
Skillshare launched new campaigns encouraging initial and continued enrollment, such as next best class and most popular teachers, by applying real-time course recommendations tailored to each user’s individual interests and learning path.
Skillshare readily tested complex campaign strategies that included multiple segments each with different content paths. Within a day, Skillshare could set up new campaigns with controlled, staged, measurable tests built in.
Campaign Journey Builder
Skillshare marketers effortlessly created automated, smart, multi-touch campaigns that enabled it to re-engage users with saved and similar classes campaigns and encourage course completion.
Increased Enrollment and Engagement
With Blueshift’s out-of-the-box AI, Skillshare started seeing ROI within 90 days. Best of all, the marketing team didn’t have to worry about campaigns being stalled in the engineering queue for months.
Skillshare is now looking to Blueshift to refine its onboarding process and increase the likelihood of moving to paid subscriptions by serving up relevant courses from the first touch. Skillshare’s Customer Support team is also using Blueshift to see user activity to tailor support communications.