Sophisticated, Personally Relevant Journeys Tailored to Each User
Tuft & Needle selected Blueshift because of the platform’s white-box approach and dynamic ability to collect and activate all their first-party data. Blueshift’s plethora of technical documentation resulted in a quick onboarding and time to launch new campaigns.
The small team was able to roll out a number of new behavior-triggered campaigns and workflows such as abandon checkout, brochure requests, 100-day mattress trials, and product upsells based on previous purchases due to the ability to quickly navigate the platform and access all key elements of their campaigns. With a complete, historical view of each customer, they now had a solution that enabled them to improve customer acquisition, conversion, and retention by delivering unique customer experiences based on all their data from their website and campaigns.
The following capabilities were essential to Tuft & Needle’s success:
- Single Customer View to give them complete views of every user based on the unification of all data,
such as onsite activity, campaign engagement, and catalog interactions
- Predictive Intelligence to allow the team to scale and be more aggressive in their outreach by
targeting high-intent-to-purchase customers with relevant content
- Advanced Segmentation to give them the ability to build granular segments based on any datapoint,
such as mattress owners, new users, newsletter signups, and birthdays
- 1:1, Personalized Experiences to boost the success of email campaigns such as mattress sleep trials,
product brochure requests, welcome series, abandoned cart, referral bonus and catalog upsells