Subscriber engagement data is crucial, not only in the overall strategy for email marketing but also for deliverability specifically. Your email list should be clean and segmented out by subscriber engagement including your most active data. Segmenting IPs and domains helps prevent potential reputation issues or mixing brands. The goal of successful email distribution is … Continued
CDPs (customer data platforms) continue to be at the forefront of most martech conversations. During 2021, we saw more marketers than ever adding CDPs to their tech stack, but similarly saw more marketers asking “What is a CDP, and do I need one?” Great news: Blueshift was joined by the CDP expert to discuss the state of … Continued
As technology advances, businesses must keep up in order to see (and be seen by) customers across all of their favorite platforms at any given time. To scratch this technologically advanced itch, smart marketers turn to marketing automation strategies like omnichannel marketing to give customers the brand experience they need when and where they want it … Continued
We recently sat down with Cat Covert — Head of Email Marketing, HealthQuotes, at Massive & Company LLC — to learn how Blueshift has played a role in her marketing success as well as the tips she has for marketers looking for the right solution to up-level their marketing strategies. Cat has been in digital marketing for more than … Continued
In today’s world of constant yet ever-changing engagement, businesses that want to turn leads into conversions must keep a pulse on their target customers’ wants, needs, and habits. Implementing AI marketing with a SmartHub Customer Data Platform (CDP) like Blueshift is the easiest way to do that.
Though similar in perceived meaning, omnichannel vs. multichannel in ecommerce are two very different marketing avenues a brand can use to reach its target audience. Today, we’ll be discussing the five main differences between omnichannel marketing vs. multichannel marketing so you can more clearly identify which of the two best meets your marketing needs and goals.
It’s no secret that customer behaviors and expectations of brands are constantly evolving. What worked five years ago — or even last year — no longer works today. Customers are more informed than ever with access to social media, comparison shopping, and reviews — all at their fingertips. They’re also saturated with marketing messages, discounts, … Continued
Back in May, we shared the four essential campaigns for eLearning marketing to acquire new students, boost enrollment and engagement, and help students continue to pursue their online education goals. In the case of Blueshift customer Udacity, customized learning experiences were key to increasing enrollment and engagement, as well as saving time internally through smarter, more efficient marketing. … Continued
As customer expectations evolve and personalized experiences move to the center of your digital marketing strategy, creating omnichannel campaigns is becoming more and more imperative for activating and retaining customers. In order to equip marketers like you with the platform capabilities you need to optimize your omnichannel marketing, Blueshift has recently launched our next-generation Journey Builder and new App Hub to … Continued
This guide was originally posted in November 2019 and was updated in October 2021. Take a deep breath — another holiday season is here. Email service providers and marketers are preparing for the busiest quarter of the year. Though holiday demands change every year, this holiday season is unique since we still find ourselves in … Continued