Marketers today face the dual challenge of navigating vast amounts of data while striving to deliver personalized experiences that resonate with customers. Additionally, data silos and fragmented customer data can result in decreased productivity for marketers while also overwhelming them with the tedious task of data management. The integration of Databricks with Blueshift not only … Continued
With impending interest rate cuts later this year and beyond, the time is now for financial institutions to optimize their tech stack. History has shown that when interest rates drop, it sets off a chain reaction in the market. Consumers rush to secure mortgages, explore refinancing options, and seek alternative financial products. When the time … Continued
In an era defined by digital disruption and evolving consumer expectations, credit unions are presented with a remarkable opportunity to redefine member engagement and excel in a rapidly changing, digital world. Unlike most traditional banking institutions, credit unions boast a unique value proposition—a commitment to community-centric banking, personalized service, and member-driven initiatives. Yet, in an … Continued
We are excited to officially announce the winners of the 2024 Omnies Awards. These awards celebrate marketing excellence in delivering personalized, customer experiences using data and AI. The winners were announced at our Engage conference, held today in San Francisco. With six distinct categories, the Omnies highlight those who have excelled in mastering the art … Continued
Love is in the air, but is your relationship with your current Customer Data Platform (CDP) feeling a bit lackluster? This Valentine’s Day, it might be time for a breakup – with your CDP, that is! Imagine your relationship with your current CDP as a bad rom-com: it started off with high hopes, promising grand … Continued
Customer data plays a pivotal role, yet it often remains inaccessible to marketers. When harnessed by savvy marketers, this goldmine of data becomes the driving force behind personalized, engaging customer experiences. Customer Data Platforms (CDPs) are designed to tackle this challenge head-on by seamlessly unifying and making customer data accessible for marketers. However, the complex … Continued
In case you missed it, we recently made an exciting announcement, introducing a free tier of Blueshift’s powerful and intuitive CDP for faster time-to-value! This new offering allows marketers to sign up completely free (no credit card required) and immediately begin ingesting and activating customer data in just 15 minutes. This is the industry’s first … Continued
The Holiday Season often brings to mind the joy of giving and receiving, but not every gift hits the mark. Have you ever unwrapped a present that left you scratching your head, wondering if the sender really knew you at all? It happens more often than we think. Just like receiving a moldy fruitcake, customers … Continued
In today’s hyper-connected and competitive business landscape, organizations strive to build lasting customer relationships. A happy and content customer is a company’s true asset. For any business, however big or small, there can be no better advocate than its customer community. That’s why organizations are so rightly focused on being ‘customer-centric’. Two terms that often … Continued
“Time is an illusion. Lunchtime doubly so”, wrote Douglas Adams in the Hitchhiker’s Guide to the Galaxy. Recent news from the CDP world might leave some CX leaders questioning whether “real-time” as advertised by some CDPs might actually be an illusion. The reality however is clear: customers expect brands to personalize their experience in real-time, … Continued
Have you ever received a birthday gift that missed the mark? Perhaps it was something you had no interest in, or maybe it was a duplicate of something you already owned. Either way, receiving a gift that doesn’t align with your desires can be disappointing and create an awkward situation. The same idea applies to … Continued
As you may have heard, cross-channel marketing is the core focus of our latest report, aptly named the Benchmark Report 2022: Cross-Channel Marketing. In light of the subject matter, we would be remiss not to take a deep-dive into the positive impact of real-time cross-channel campaigns. In order to discover these findings, we analyzed 10 … Continued