Blueshift Introduces a Free CDP Starter Pack for 1:1 Activation

Gartner defines CDPs as tools that “support marketing and customer experience use cases,”  and “optimize the timing and targeting of messages, offers and customer engagement activities.” However, the reality is that many fall short of delivering on this promise, leaving marketers grappling with data integration challenges in their multichannel efforts. Recognizing the challenges that marketers face in bringing unified data to life, we’re eager to empower marketers with our new free offering. The Free CDP Starter Pack allows marketers to seamlessly integrate customer data and effortlessly deliver personalized activation across a variety of marketing, advertising, and CX channels. 

The Free CDP Starter Pack is purpose-built to directly address these challenges, providing marketers with an accessible and user-friendly platform to seamlessly unify profiles and engage in 1:1 activations. Here’s a glimpse of what you can achieve:

• Ingest Real-Time Events + DWH Relational Data: Combine real-time event stream data with relational data from sources like Snowflake to build unified profiles. 
• Segment Your Customers Without Learning SQL: Build dynamic audiences with just a few clicks, using an intuitive visual interface. The audiences automatically refresh with new data. 
• Connect to a Wide Range of Destinations:  Leverage pre-built integrations to 80+ destinations, including advertising destinations like Facebook, TikTok and Google, as well as marketing and CX platforms like Salesforce, Zendesk, Lob and Twilio. 
• Activate Audience Sync as well as 1:1 Engagement: Schedule automated audience sync with paid media destinations or orchestrate 1:1 journeys across marketing and CX applications. 

With this free offering, data savvy marketers can accomplish sophisticated use cases within 15 minutes, including: 

• Dynamic Audience Activation: Users can dynamically ingest data from tables and views in Snowflake, and set up a recurring schedule to sync these audiences to paid media destinations, including Facebook, Google, and TikTok.
• Triggered 1:1 Journeys: Users can easily set up triggered multi-step journeys based on events or dynamic segments. For example, in orchestrating an experience around a travel booking, you could trigger a journey that includes a welcome email at the time of booking, an SMS reminder for checking-in, and a triggered action from the NPS system to send a survey after the experience.

The Free CDP Starter Pack includes:

• Up to 100k events tracked (per month)
• Up to 10,000 profiles
• Unified customer profiles
• Build dynamic audiences
• Audience Insights
• Cloud app destinations (10k per month)
• Website personalization (10k per month)
• Sync up to 5 paid media audiences

At Blueshift, we understand the importance of evaluating a platform at your own pace and experiencing its impact firsthand to ensure it aligns with your businesses unique needs. The Free CDP Starter Pack provides a unique opportunity to not only try out the platform, but also begin seamlessly integrating and activating your customer data for tangible results – all for free. So whether you’re just starting your journey or are well along the way and seeking to enhance it, Blueshift’s Free CDP Starter Pack is the perfect entry point. Your journey towards impactful customer interactions starts with a simple click.

Ready to get started? Sign up today to kickstart your customer engagement and begin delivering data-driven personalized cross-channel customer journeys.