If we can sum up Blueshift’s mission in one sentence, it’s to empower marketers like you by making smart marketing simple. We want to help you deepen customer engagement and realize results fast. Our next-generation Journey Builder is a big step towards that goal. Today, we’re excited to introduce our reimagined Journey Builder, with a simpler interface, more intuitive … Continued
Traditional single-channel marketing platforms for email or mobile campaigns have started to morph into cross-channel campaign management platforms that offer support for both channels. At the same time, a subcategory of customer data platforms (CDPs), called SmartHub CDPs, offer the functionality of a CDP with cross-channel campaign management capabilities. Below, we’ll explore the differences between … Continued
The customer data platform (CDP) space has been on fire in recent years, and it’s showing no signs of slowing down. As the market continues to grow, subcategories of CDPs are forming. The biggest two subcategories are traditional “pure play” CDPs and SmartHub “activation” CDPs. Below, we’ll explore the differences between a traditional CDP — … Continued
As you may have noticed in our August 2021 recap, our summer has been chock full of engaging events and webinars. In addition, we also have some fresh product launches and new omnichannel features coming this fall. On top of our existing fall excitement, we’re happy to announce that Blueshift was named a Leader for CDP and Marketing Automation — … Continued
Many marketers have questions about customer data platforms (CDPs): What is a CDP? I’ve heard I need one as a marketer, but why? Why is a CDP different from a CRM, or a DMP, or a database in general? These questions are fair and incredibly common. A CDP is a relatively new concept — really coming into prominence … Continued
As a marketer, you spend countless hours creating the ideal campaigns and journeys for your customers. You keep a constant eye on engagement, conversion, and revenue generated and continue to test campaigns to optimize performance. But with so many campaigns and competing messages running simultaneously, how do you distinguish the impact of a campaign from … Continued
Over the last few months, we’ve been working hard to empower marketers to achieve their goals with the help of our SmartHub Customer Data Platform (CDP). We kicked off our Blueshift Engage21 event with a keynote address from Brad Wilson, EVP of Growth & Revenue at HBO Max, plus five 1-hour sessions with top-level marketers. In addition to this … Continued
Apple recently previewed new privacy protection features that will soon (likely fall 2021) be available on iOS 15, iPadOS 15, macOS Monterey, and watchOS 8 devices. As we covered in our webinar with SparkPost, third-party cookies are disappearing — and no longer supported by all internet browsers — as consumers demand increased privacy. This shift in the … Continued
Didn’t have a chance to tune in to our latest webinar with SparkPost? In “Using First-Party Data in Email and Beyond,” Marina Ben-Zvi, Director of Product Marketing at Blueshift, and April Mullen, Director of Brand & Content Marketing at SparkPost, discussed how you can use your data in ways that drive true 1:1 connection and maximize the value of your hard-earned … Continued
Online marketplaces that deliver stellar recommendations are a staple of customers’ browsing habits worldwide. Each country may have its own favorites, but they all have the same basic structure: get goods from many sellers into the view of customers, in one central location. And while we traditionally think of ecommerce and used goods as being … Continued
The online customer experience is now the customer experience. And though hopefully the return to more brick and mortar shopping is just around the corner, many customers are now turning towards 100% online options to get what they need. This may be for convenience, safety, expanded shopping options, or they’ve simply gotten used to it … Continued
Didn’t get a chance to join Blueshift at the International Trade Council’s 2021 Think Global Conference? Worry no more — we’re covering it all here! Let’s dive into the best bits, top takeaways, and finally, an on-demand recording of “How to Create Continuous Customer Engagement” featuring Josh Francia, Chief Growth Officer at Blueshift where you’ll learn … Continued