Chances are you’ve heard the adage, “time is money” — but in marketing, we’re sure the more accurate phrase would be, “data is money”. Data is one of the most valuable tools marketers can leverage. Although everyone recognizes the importance of data, marketers today only use 50% of their data. Given how much money, time, and … Continued
The best way to capture the attention of your marketing-overwhelmed customers and win their engagement is through relevant and timely product recommendations. These recommendations make it easier for customers to find what they are looking for (and maybe even some products they didn’t know they needed). But, seamlessly incorporating product recommendations into your marketing and … Continued
Building the best tech stack for your business needs is no easy task — and as more solutions pop up and teach stacks increase in complexity, selecting solutions will continue to increase in difficulty. Choosing the right data solution (or even differentiating between them) can be harrowing, so we’ll be breaking down the top platforms … Continued
Couldn’t join us for our session at this year’s Martech Conference Virtual? Don’t fret just yet — we’re recapping here on the Blueshift blog! Let’s dive into the best bits, top takeaways, and finally, an on-demand recording of 3 Ingredients to Unlocking Next-Level Growth with a SmartHub CDP, featuring our very own Chief Growth Officer, Josh … Continued
If our 90’s and 80’s counterparts were to travel to 2021, there’s a high chance that the task of shopping would be difficult for them to complete — simply because the way we shop has been revolutionized. Even comparing 2019 to 2021, so much has changed about how and where we shop. And more importantly, … Continued
Building the best tech stack for your business needs is no easy task — and as more solutions pop up and teach stacks increase in complexity, selecting solutions will continue to increase in difficulty. Choosing the right data solution (or even differentiating between them) can be harrowing, so we’ll be breaking down the top platforms … Continued
Couldn’t join us for our exclusive webinar with Lob, one of our leading direct mail partners? Have no fear — we’re recapping it all here! Let’s dive into the best bits, top takeaways, and finally, an on-demand recording of “Creating A Customer-Focused Loyalty Strategy Based On Data” featuring Tatiana Afanasyeva, Head of Marketing at Lob, and … Continued
Building the best tech stack for your business needs is no easy task — and as more solutions pop up and teach stacks increase in complexity, selecting solutions will continue to increase in difficulty. Choosing the right data solution (or even differentiating between them) can be harrowing, so we’ll be breaking down the top platforms … Continued
The Blueshift team has very exciting news to share: we’ve raised a $30 million Series C financing round, led by Fort Ross Ventures, and Avatar Growth Capital, bringing the total amount raised to $65 million. Read the full press release here. This is an exciting milestone for us, but the team at Blueshift is even … Continued
In the past 20 years, it has become clear that data is king. The 2020s will be defined by marketing rushing to collect and capitalize on their customers’ data — just look at the “it” platforms of past years for a clue to future trends: Customer Data Platforms, Data Management Platforms, etc. But, the unification and … Continued
For marketers and technology decision-makers, the Request for Proposal (RFP) process can be one of the most daunting and time-consuming tasks their job demands. With good reason too. Critical, long-term technology investments can make or break the success of a business. And because the technology landscape is always changing, both seasoned RFP pros and professionals beginning their … Continued
Couldn’t join us for our exclusive webinar with the Customer Data Platform Institute and Smart Panda Labs? Have no fear — we’re recapping it all here! Let’s dive into the best bits, top takeaways, and finally, an on-demand recording of “What the CDP?! What is a CDP and Why Do Marketers Need It?” featuring David Raab of the CDP Institute … Continued