Mobile usage continues to grow at a substantial rate, and according to TechCrunch, consumers spent a record $28 billion using apps in Q3’2020. So, the ability to reach a growing number of consumers turning to mobile is critical for brand awareness, driving engagement, and delivering time-sensitive information to drive conversion customers on the go. If you’re … Continued
2020 has been revolutionary for ecommerce — Statista estimates that the majority of US adults did more online shopping than ever before in 2020. As new customers braved the world of online shopping and demand for the oddest of products surged (who would’ve thought bidets would have a starring role this year), ecommerce businesses large and small … Continued
Creating engaging emails that get noticed by your customers is no easy feat. Add in the complexity of adhering to brand guidelines, surfacing dynamic content, and personalizing emails to the level consumers expect, and it becomes difficult for even the most sophisticated teams. So how can marketers deliver the 1:1 emails that drive business growth … Continued
2020 has been a year of incredible growth and adoption for Customer Data Platforms, with players large and small unveiling their own iteration of a Customer Data Platform. The CDP industry added 22 vendors and is estimated to reach $1.3 billion in revenue in 2020 alone — but this growth has also led to mixed perceptions of what a … Continued
As a world grows increasingly digital, no industry or vertical seems to go untouched by digital transformation. Most businesses are taking steps to thrive in a world where customer experience trends are dominated by businesses like Amazon and Netflix. Any organization that serves customers or users will have to adapt to survive in our new … Continued
Data has officially surpassed oil as the world’s most valuable resource. But, not all customer data was created equal — 42% of marketers still consider 3rd party data effective, new regulations under GDPR, and deprecations by players like Google have made the use of this data risky business. Many have overlooked their first-party data (which is incredibly valuable … Continued
From the desk of Kimberly Paxton, Head of Email Deliverability at Blueshift. As we gear up for the 2020 holidays, we’ve already seen a number of inquiries around Prime Day this year and how the 2020 holiday season may be different than previous seasons. While this is a favorite time of year for so many … Continued
As an email marketer, you expect your beautifully crafted and designed emails to reach the inbox of customers. And there’s nothing more frustrating when they go unnoticed, straight to spam, or worse — never even make it to customers. Reaching the inbox is no easy task and is challenging for even the most well-known brands. … Continued
With so many marketing platforms on offer (almost 8,000 as of 2020), it can be difficult to differentiate the just ok platforms from the ones worth their weight in gold. A great place to start when vetting the perfect platform for your needs is through comparing ROI. We don’t mean to brag, but the ROI … Continued
Abandoned Cart workflows are some of the most common campaigns for B2C businesses and with good reason — just under 70% of carts are abandoned across the web. In ecommerce, abandonment generally means that a visitor on a page of your site left that page before completing the desired action. Cart abandonment refers to visitors who add … Continued
Often, marketers find themselves held back by their tech stacks, and this is because stacks are typically built around individual channel platforms, instead of around the customer — and as a result, are left with a fractured view of the customer. It doesn’t matter how many fantastic platforms you have in your stack, the possibility … Continued
Most marketing teams today that aren’t hitting their goals — no matter how fantastic their team is or how incredible their ideas are — are failing due to tech. More specifically, most teams today are operating off of a hollow tech stack — one that operates without a core that connects and powers its platforms. … Continued