As a world grows increasingly digital, no industry or vertical seems to go untouched by digital transformation. Most businesses are taking steps to thrive in a world where customer experience trends are dominated by businesses like Amazon and Netflix. Any organization that serves customers or users will have to adapt to survive in our new digital reality — even those whose identity has been primarily in the “in-person” space.
As businesses navigate a socially distanced world, they’ll need to rely more and more on the flexibility virtual experiences can provide. Healthcare is one of those verticals taking a surprising turn into the digital world, but there is a fantastic opportunity to improve patient experience and encourage a more open relationship between patients and healthcare providers with the power of customer data, AI, and the SmartHub CDP.