If our 90’s and 80’s counterparts were to travel to 2021, there’s a high chance that the task of shopping would be difficult for them to complete — simply because the way we shop has been revolutionized. Even comparing 2019 to 2021, so much has changed about how and where we shop. And more importantly, the marketer’s role in all of this has morphed as well. Consumers are both blessed (and cursed) with almost infinite options and it’s fallen upon marketers to help guide the shopping experience both online and offline.
In our “always-on” world, marketers are increasingly being asked to step up into the world of customer experience and deliver the same “brand experience” on traditionally marketing-owned channels like email, paid media, and more. It’s up to retailers to capture the fleeting attention of shoppers with relevant, timely marketing that hits home. And while delivering hyper-relevant and brand-minded experiences to your perfect customers may seem like a tall order, there’s one tool that proves invaluable in the fight for consumer attention: product recommendations. Product recommendations are the 21st century equivalent of having super personable, mind-reading sales associates on the floor, selling your brand. They allow you to bring that extremely relevant, thoughtful shopping experience to anywhere your customers interact with your brand.
To help marketers looking to understand how they can use product recommendations to drive sales and loyalty among customers we’ve made an addition to our Smart Guide series. The Smart Guide to Product Recommendations: Retail and Ecommerce is here to teach marketers about the different product recommendation themes, how to select the right ones throughout your customer journey, and best practices to add relevance across every interaction with your brand.