3 Ways CDP Tools Can Make AI Marketing Work for You

In today’s world of constant yet ever-changing engagement, businesses that want to turn leads into conversions must keep a pulse on their target customers’ wants, needs, and habits. Implementing AI marketing with a SmartHub Customer Data Platform (CDP) like Blueshift is the easiest way to do that.

DEFINING CDP

What Is a Customer Data Platform (CDP)?

customer data platform (CDP) is a packaged software tool that provides marketers with an uninterrupted, 360-degree view of a customer’s data across every channel.

This all-inclusive customer database allows marketers to collect, access, inform, and activate data to better understand and serve the customer’s specific marketing needs to build trust and engagement with a brand.

Whether it’s the 331% increase in conversions or $35 million in incremental revenue from streamlined work and automation, there are plenty of reasons why savvy marketers rely on Blueshift’s AI-driven CDP tools to drive customer engagement and loyalty. Here are three of them.

ENGAGE TIME OPTIMIZATION

1. Send Content at the Right Time

Collecting data is great, but if you want to reach your target audience, you’re going to need predictive intelligence and analytics.

CDP tools have a unique advantage when analyzing data from a data lake or stream, like making recommendations on when the most impactful time is to send a message to your target customer.

Blueshift’s AI-powered Engage Time Optimization CDP tool can determine the best time to send a message when your target customer will fully engage with it rather than just open it to clear their inbox. This also means your message won’t get lost in the mess of spam messages filling your customers’ inboxes at the same times every day.

In fact, Blueshift analyzed nearly 15 billion messages and found that messaging campaigns that used CPD solutions like predictive analytics were 116% more effective than those that did not.

PERSONALIZED RECOMMENDATIONS

2. Deliver Tailored & Relevant Content

With CDP tools at your disposal, you can grow from being just a seller to a virtual assistant, making personalized recommendations based on a wide variety of customer information. By driving personalized engagement with a SmartHub CDP solution, you can make it easier for customers to shop and access the things they want while reinforcing brand affinity.

PREDICTIVE CHANNEL ENGAGEMENT SCORES

3. Identify the Ideal Channel for Your Customers

These days, there are dozens of platforms and channels on which customers spend their time, and if you’re going to increase your chances of reaching them, then that’s information you need to know.

CDP tools like Blueshift’s Predictive Channel Engagement Scores can automatically determine in real-time which channel every one of your customers is most likely to engage. This kind of consistent, spot-on messaging can help build trust that your brand can deliver exactly what the customer is looking for without ever needing to look for it themselves.

BLUESHIFT SMARTHUB CDP SOLUTIONS

Use AI Marketing to Your Advantage

At Blueshift, we’re committed to delivering the smartest, most effective CDP solutions your business needs to grow customer engagement and earn trust. With our toolkit of AI-powered CDP solutions, omnichannel marketingcustomer segmentation, and industry leadership, your cross-channel marketing goals are more attainable than ever.

Contact Blueshift today to schedule a SmartHub CDP demo!

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