AN INTRODUCTION TO
Smarter Marketing with AI
Are you constantly amazing by industry leaders who continue to push the envelope with hyper-personalized, relevant marketing? Marketing like Amazon or Netflix can seem far-off, but it’s within reach: the secret lies in AI.
Today’s customers have sky-high expectations for marketing — and these expectations extend to a growing number of channels and devices that they access almost 24/7. What’s more, marketers are also expected to have a greater hand in crafting customer experiences (CX). So how are marketers supposed to deliver personalized messaging across a myriad of channels while remaining agile and responsive to customer preferences? The answer lies in AI marketing.
In this guide, we’ll introduce you to some AI basics, how they relate to marketing (and just how easy they are for marketers to leverage), and why AI marketing presents a fantastic opportunity for your business, no matter your budget, size, or vertical.