Entries by Chelsi Nakano

Listening to your users: Inferring Affinities and Interests based on actual time spent vs clicks or pageloads

Personalized recommendations rely on the idea the you know the interests of your audience. In absence of explicit feedback, interests are generally derived from clickstream data: session and event (e.g. click) data. But given that sessions can be short lived (bounce) and clicks can be unintentional, they are unlikely to reflect true interests of your audience if […]

Avoid Personalization Pitfall # 5: Ugly Personalization!

In this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today to market across channels begin to lose efficacy when organizations try to personalize their communications to an ever […]

4x Conversion Lift: Urban Ladder Finds The Secret Sauce to Reach Online Furniture Shoppers

Urban Ladder is a leading online furniture and home decor company that provides a curated shopping destination for your home. Their modern designs and uniquely styled products attract millions of customers and has propelled them to be the #1 source for furniture in India. With millions of customers coming to their site via multiple channels and […]

Send Time Optimization or Engage Time Optimization?

Marketers should adapt their send time to each user individually, and send campaigns closer to the times when they are more likely to engage in downstream activity. As you might have read in our previous blog post “Re-Thinking Send Time Optimization in the age of the Always On Customer“, Blueshift focuses on “Engage Time Optimization” rather than what marketers […]

Personalization Pitfall 3: Customer Message Overload

In this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today to market across channels begin to lose efficacy when organizations try to personalize their communications to an ever […]

Personalization Pitfall #2: Old-School Linear Customer Journey

Marketers rely on customer journey mapping to optimize what customers see every step of the way. But with the rise of multiple devices and the perpetually connected customer (a.k.a “perpetuals”), it is becoming harder for marketers to define the different ways a customer interacts with content or products. In today’s increasingly complex environment, marketers must […]

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