Entries by Chelsi Nakano

Branch and Blueshift: Enabling seamless cross-channel personalization

With Blueshift’s personalization and Branch’s deep linking capabilities, marketers can now deliver  frictionless personalized experiences to their users across all channels. Let’s take the instance of Jane. Jane is browsing through email on her mobile phone during her short break, and an email promotion for a weekend get-away grabs her attention. Clicking on the email leads her […]

True Hospitality When It Matters Most

What’s the #1 thing that matters in the hospitality industry? Isn’t it hospitality? Irrespective of having the right combination of amenities, service, management and business formula, what really matters is hospitality in its truest essence. According to Dictionary.com, hospitality is the friendly reception and treatment of guests or “strangers”. With floods hitting various parts of […]

Top 4 Campaigns that Reduce Churn for Subscription Service Companies

This series of blogs goes into detailed campaigns that growth marketers can run for specific industries. These campaigns are tailored towards goals and revenue that growth marketers are responsible for. Our second industry deep dive takes a look at the subscription service industry and campaigns for growth marketers to reduce churn and increase customer loyalty. […]