Seventy-seven percent of marketers believe that real-time personalization is crucial, yet sixty percent struggle to personalize content in real time. Personalizing content in the form of giving the right recommendations for each user, scheduling the content based on each user’s behavior, and then selecting the right communication channel require processing large amounts of data to […]
Engaging today’s customers is harder than ever. According to a recent Marketo report, the majority of buyers expect all their interactions with a brand to be personalized — and they think that marketers can enable this if and only if they have a deeper understanding of their unique needs. Many forward-thinking online retailers have already […]
Our recent study shows that activating data is crucial to successful artificial intelligence (AI). However, 92% of the companies we surveyed said that they struggle with one or more of either data access, unification or analysis that prevents them from making better use of their customer data (see figure 1). Old news to you? Perhaps, […]
Since the advent of the personal computer, no technology has captivated businesses in the way artificial intelligence (AI) has. Its influence is expected to span industries and job functions — and marketing is right in the thick of it. To learn and quantify what marketers are doing with AI today, understand their challenges, […]
This is the third and last post of our 3-part series on the topics covered in our joint webinar with Forrester Research and VentureBeat on AI-Powered Marketing. In part 1, we focused on the primary problem facing many marketers: the explosive amount of customer data being generated and an inability for marketers to use much […]
Marketing is a fertile petri dish for the use of artificial intelligence (AI). In fact, a recent study by Forrester Research found that 46% of respondents said that marketing and sales were the leading groups inside their companies evaluating the investment and adoption in AI. In a recent webinar with analyst Rusty Warner from Forrester Research, […]
One thing we can guarantee about the future: we’re never going to run out of content. Take TV for example. Where once we had a handful of channels broadcasting one program at a time, we now have multiple streaming platforms, countless cable channels, on demand, and DVRs. Or music: You’re not limited by your carefully […]
In the previous post, we outlined 5 tips for success in the on-demand economy. What each of these five tips comes down to is understanding what your users and service providers need, when they need it, and responding quickly and fluidly. In other words, anticipating what they want when they want it, and being there […]
How many times this year did you hear a business described as, “It’s like Uber, but for…”? From groceries, to lodging, to — yes — transportation, a new crop of businesses has sprung up in recent years, providing their customers convenience at the push of a button. And as the on-demand economy has risen, so […]
Welcome to our Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed. Marketing AI: A win-win AI, machine learning and algorithms sound […]
