Moving beyond customer data management to customer data activation is what today’s brands are doing in order to gain a competitive edge, but, the process is easier said than done. For starters, you need the right data and technology foundation. Whether you’re just starting to think about how to build out your martech stack, rethinking […]
When it comes to travel accommodations, suites are the equivalent of flying first class. There’s a ton of space, comfort levels are high, and the amenities are endless. Also like first class? The price tag. But a company called Suiteness aims to make this exclusive experience more accessible and wallet-friendly. Groups of four or more […]
Seventy-seven percent of marketers believe that real-time personalization is crucial, yet sixty percent struggle to personalize content in real time. Personalizing content in the form of giving the right recommendations for each user, scheduling the content based on each user’s behavior, and then selecting the right communication channel require processing large amounts of data to […]
Engaging today’s customers is harder than ever. According to a recent Marketo report, the majority of buyers expect all their interactions with a brand to be personalized — and they think that marketers can enable this if and only if they have a deeper understanding of their unique needs. Many forward-thinking online retailers have already […]
Our recent study shows that activating data is crucial to successful artificial intelligence (AI). However, 92% of the companies we surveyed said that they struggle with one or more of either data access, unification or analysis that prevents them from making better use of their customer data (see figure 1). Old news to you? Perhaps, […]
Since the advent of the personal computer, no technology has captivated businesses in the way artificial intelligence (AI) has. Its influence is expected to span industries and job functions — and marketing is right in the thick of it. To learn and quantify what marketers are doing with AI today, understand their challenges, […]
This is the third and last post of our 3-part series on the topics covered in our joint webinar with Forrester Research and VentureBeat on AI-Powered Marketing. In part 1, we focused on the primary problem facing many marketers: the explosive amount of customer data being generated and an inability for marketers to use much […]
Marketing is a fertile petri dish for the use of artificial intelligence (AI). In fact, a recent study by Forrester Research found that 46% of respondents said that marketing and sales were the leading groups inside their companies evaluating the investment and adoption in AI. In a recent webinar with analyst Rusty Warner from Forrester Research, […]
One thing we can guarantee about the future: we’re never going to run out of content. Take TV for example. Where once we had a handful of channels broadcasting one program at a time, we now have multiple streaming platforms, countless cable channels, on demand, and DVRs. Or music: You’re not limited by your carefully […]
In the previous post, we outlined 5 tips for success in the on-demand economy. What each of these five tips comes down to is understanding what your users and service providers need, when they need it, and responding quickly and fluidly. In other words, anticipating what they want when they want it, and being there […]
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