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The Blueshift Discussion Series: Top Takeaways from #BlueshiftConf

Last week we hosted our first-ever user conference in foggy (sometimes sunny) San Francisco. It was an incredible experience to have so many amazing customers, friends, and Blueshift employees together in one room for the day. The food was delicious and the drinks were plentiful, but most importantly, the insights were incredibly valuable. Below are just […]

What is Data Activation?

We all know data is the key to better customer engagement; the question is how to best cultivate it? For marketers who have been challenged with delivering increasingly real-time, customized, elaborate customer experiences, data and having a deep customer understanding is essential. But data can only deepen customer insight and enable more precise marketing when […]

Data Activation is Underused Fuel for Marketers

Marketers are starting to wake up to the next data challenge to tackle: marketers today use less than 50% of their data in their marketing. Why does this matter? After all, given the volume and ever-changing status of useful data, isn’t utilizing half of it somewhat of an achievement?  Think again. While it’s unreasonable to […]

3 Tips to Avoid #Personalization #Fail Part 2

The benefits of personalization are no mystery. Companies that manage to execute personalization well, in tandem with a solid martech stack, provide engaging and relevant content that keeps customers coming back for more. But what happens when marketers don’t have a solid martech stack? What happens when data remains siloed and teams end up executing […]