Entries by Chelsi Nakano

5 Practical AI Techniques for Improving Customer ROI

Seventy-seven percent of marketers believe that real-time personalization is crucial, yet sixty percent struggle to personalize content in real time. Personalizing content in the form of giving the right recommendations for each user, scheduling the content based on each user’s behavior, and then selecting the right communication channel require processing large amounts of data to […]

Why Do Marketers Struggle with Data?

Our recent study shows that activating data is crucial to successful artificial intelligence (AI). However, 92% of the companies we surveyed said that they struggle with one or more of either data access, unification or analysis that prevents them from making better use of their customer data (see figure 1). Old news to you? Perhaps, […]

Blueshift’s vision is to put AI in the hands of every marketer.

San Francisco, CA
Charlotte, NC
Pune, India
London, UK

© 2019 COPYRIGHT BLUESHIFT LABS, INC.   |   PRIVACY POLICY   |   TERMS OF SERVICE   |   ANTI-SPAM POLICY