Do you remember when was the last time you had fun shopping for new clothes? Me neither. Over the past several years, the cycle of searching for, trying on, buying, and returning clothes has lost whatever joy it used to bring. In retail shops, you spend more time trying to find parking or standing in […]
With more than 2B monthly active users in Facebook, Facebook is a great channel for customer acquisition. But with the power of your first party customer behavior data, you have a big opportunity to run re-engagement campaigns using Facebook Custom Audiences that drive your revenues. You have access to powerful first party data around user […]
Welcome to our Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed. Human+Machine and CX+AI: Insights from Forrester CXSF “All of you […]
Targeting everybody is targeting nobody. With average CPC rates ranging from $2 up to $5, broad targeting on Facebook can soon get expensive and highly ineffective. But by bringing your first party customer and behavioral data to Facebook, you can create precise audience segments that improve the ROI of your ad spend. Create segments based […]
Welcome to our Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed. 12 AI Quotes Everyone Should Read Do you believe Alan […]
We are very excited to share that Blueshift has been awarded a patent for innovation in AI powered marketing to deliver real-time 1:1 customer experiences at scale: Patent No. 9779443 from the United States Patent and Trademark Office for “EVENT-BASED PERSONALIZED MERCHANDISING SCHEMES AND APPLICATIONS IN MESSAGING” The patent aligns with our vision to be the leader […]
Artificial Intelligence is a hot trend today. From Alexa to chat bots, to robots and self driving cars, AI is touching our everyday lives. Companies like Google (AI first), Amazon (Echo) and Apple (Facial Recognition) brought industry attention to Artificial Intelligence at a large scale. Unfortunately, many still think of AI as just a trend, […]
Welcome to our Friday Five hot topics on AI from this week. Think of this as that TL;DR of those stories you meant to read or might have missed. Sundar Pichai says the future of Google is AI. But can he fix the algoritm? ‘One of the most exciting thing we all can do is […]
Welcome to our Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed. Busting AI myths: Why AI will help marketers usher in […]
Today we announced the availability of AI driven live personalization for websites and mobile apps. Along with previously announced capabilities for marketing applications like Email, Mobile Push notifications and SMS, the new release enables marketing & product teams to operate on a unified customer view, driving AI Powered customer journeys across every channel. Why is […]
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