Marketers are starting to wake up to the next data challenge to tackle: marketers today use less than 50% of their data in their marketing. Why does this matter? After all, given the volume and ever-changing status of useful data, isn’t utilizing half of it somewhat of an achievement? Think again. While it’s unreasonable to […]
This year’s #MarTechConf East event can be summed up in three words: It’s all happening. Whether you’re new to the space or a seasoned marketing professional, the fact that our department is playing a more integral, impactful role in business is obvious. The question is, how can we take advantage of this moment? How can […]
Investing in real estate is top-of-mind for many of today’s money-savvy consumers, and businesses are taking note. Countless television shows, blogs, and content creators have hopped on the bandwagon, but where does an investment newbie start their journey, make the needed connections, and learn the tricks of the trade? The answer: BiggerPockets. BiggerPockets is an […]
Imagine what would happen if you could scale 1:1 campaigns and deliver better cross-channel experiences to all your [millions of] customers. Or, don’t. Instead, hear about the exact returns four of our customers saw after using Blueshift in this commissioned study from Forrester Consulting, including: 781% in total ROI $128 million increase in incremental revenue […]
The benefits of personalization are no mystery. Companies that manage to execute personalization well, in tandem with a solid martech stack, provide engaging and relevant content that keeps customers coming back for more. But what happens when marketers don’t have a solid martech stack? What happens when data remains siloed and teams end up executing […]
When it comes to picking online classes, abundance of choice can often slow the process, or sometimes even halt it completely — especially when it comes to a class catalogue as broad as Skillshare’s. As their online learning community’s base expanded and the class catalog grew even larger, the team realized that if they wanted […]
Moving beyond customer data management to customer data activation is what today’s brands are doing in order to gain a competitive edge, but, the process is easier said than done. For starters, you need the right data and technology foundation. Whether you’re just starting to think about how to build out your martech stack, rethinking […]
When it comes to travel accommodations, suites are the equivalent of flying first class. There’s a ton of space, comfort levels are high, and the amenities are endless. Also like first class? The price tag. But a company called Suiteness aims to make this exclusive experience more accessible and wallet-friendly. Groups of four or more […]
Seventy-seven percent of marketers believe that real-time personalization is crucial, yet sixty percent struggle to personalize content in real time. Personalizing content in the form of giving the right recommendations for each user, scheduling the content based on each user’s behavior, and then selecting the right communication channel require processing large amounts of data to […]
Engaging today’s customers is harder than ever. According to a recent Marketo report, the majority of buyers expect all their interactions with a brand to be personalized — and they think that marketers can enable this if and only if they have a deeper understanding of their unique needs. Many forward-thinking online retailers have already […]
Blueshift’s vision is to put AI in the hands of every marketer.
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