Many marketers went into their jobs with the preconceived notion that it would entail flexing their creative muscles. But reality paints a completely different picture of what consumes the average marketer’s day-to-day. Wrangling tech issues, putting out fires, neverending syncs, or even stepping into a marketing/data-science hybrid role. Not exactly the brainstorming, brand-focused paradise that […]
We’re thrilled to report that Blueshift was once again named a CDP and Marketing Automation leader in G2’s latest Grid Report. This is the second report in a row that has recognized us as a leading authority in these categories, and we couldn’t be happier to know that we’re continually proving our value to customers. […]
Every time a customer interacts with a brand, be it on a website, a social media profile, over email, text message, or even via offline channels, they leave behind crumbs of information. Collectively, these crumbs can add up to individual profiles so incredibly rich in detail that marketers are able to create customer experiences that […]
If there’s one thing marketers can be sure of, both now and for the foreseeable future, it’s that data rules everything. Or, at least it should. The sheer amount of data available today is immeasurable and the collection of it is similarly open-ended. But that seems to be where the dream stops for many. In […]
It’s safe to say that most — if not all — marketers are feeling the heat of a quickly changing landscape, whether it be personalization expectations, the increasing (and counter-intuitive) demands of data security and governance, or even the waning CMO title. They’re scrambling to find their place in this new world, but still using […]
Over the last couple of months, we’ve taken you on a data activation journey with our 7-part series. We covered everything from what it is to its crucial role in today’s marketing landscape and how to get started. If you blinked and missed an important tip or two, not to worry. Here’s a recap of […]
Like anything worth investing in, the steps to improving customer engagement with data activation take time. A thoughtful audit of your current status, and projected future needs can result in a more stable stack. These steps are designed to not only get your data activation journey started, but also put in end to the seemingly […]
While data activation is the secret weapon that makes a great data-driven marketing experience tick, it’s not the only component that guarantees success. Well-oiled data activation processes can’t happen if other areas of your business are lacking. 3 key building blocks To pull it off you’ll need the perfect balance of solid tech, a dream […]
Data activation isn’t a standalone solution. It needs to be a foundational part of an integrated martech stack. But what does a martech stack that can truly scale with customer demands and dynamics look like? What is the martech stack that can clear up a marketer’s “traffic jam” composed of? Future-proof martech architecture At the […]
Let’s say you run a small business and you have 100 customers in total. Breaking them into segments and marketing in a relevant and personal way is doable. You’d likely know each and every one of them by name, and you’d know their preferences by heart. But what happens when you have a few million? […]
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