How to Adapt Your Deliverability Strategy in Response to iOS 15

How to Adapt Your Deliverability Strategy in Response to iOS 15

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Feeling like your marketing efforts are fruitless with the release of Apple's iOS 15? Blueshift is here to help. The update is here, and it has brought with it some impactful changes to push notifications, email marketing, and — more specifically — how we should measure deliverability...
Now Available on Blueshift Academy: Omnichannel Campaigns

Now Available on Blueshift Academy: Omnichannel Campaigns

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As customer expectations evolve and personalized experiences move to the center of your digital marketing strategy, creating omnichannel campaigns is becoming more and more imperative for activating and retaining customers...

How Discovery Plus Markets Complex Streaming Options to an International Audience

The streaming network delivers automatic recommendations and notifications to a large, multi-lingual audience through orchestration platform Blueshift.

Blueshift’s Holiday Guide to Email Deliverability Success

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Take a deep breath — another holiday season is here. Email service providers and marketers are preparing for the busiest quarter of the year...

Product Spotlight: Blueshift’s Next-Generation Journey Builder

If we can sum up Blueshift’s mission in one sentence, it’s to empower marketers like you by making smart marketing simple. We want to help you deepen customer engagement and realize results fast. Our next-generation Journey Builder...
New Apple iOS 15 Features: Push Notifications

Apple iOS 15 Features: Push Notifications

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Back in June, we shared a preview of Apple’s new iOS 15 privacy protection features that will affect your brand’s marketing strategy — specifically regarding your approach to email. Now, after the release of iOS 15 in late September...
Using AI to Capture the Holiday Shopper's Attention

Using AI Marketing to Capture the Attention of Holiday Shoppers

The holidays are a hectic time for most of us: deadlines to meet, the weather to fend off, and the general buzz of chaos that surrounds November and December. As consumers, we’re all trying to cross off each item on our shopping lists...
Udacity Increases Engagement with Personalization

eLearning Case Study: Udacity Increases Engagement with Personalization

With online learning on the rise, eLearning platforms are taking advantage of these opportunities for increased engagement while adapting to meet the ever-changing needs and expectations of their students...
Cross-Channel Campaign Management Platform vs. SmartHub CDP

Executive Point of View: Cross-Channel Campaign Management Platform vs. SmartHub CDP

Traditional single-channel marketing platforms for email or mobile campaigns have started to morph into cross-channel campaign management platforms that offer support for both channels...

Blueshift Extends SmartHub CDP for Omni-Channel CX

Customer data company Blueshift has announced an extension of its SmartHub customer data platform for omnichannel experience orchestration. The company’s offering uses AI to unlock the full potentiation of customer data across channels and…

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