Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

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Data Activation: Essential Capabilities for Today and Tomorrow

Let’s say you run a small business and you have 100 customers in total. Breaking them into segments and marketing in a relevant and personal way is doable. You’d likely know each and every one of them by name, and you’d know their preferences…

Using Data-Driven Marketing To Reduce Abandoned Carts

Abandoned carts are a frustration every e-commerce business deals with. In 2018, 66.2% of all carts were abandoned. Customers cite a variety of reasons for abandoning their carts, from being presented with an unexpected cost to concerns about…

Embracing Customer Experiences For Improved Marketing

There’s a new trend in marketing. It’s one as old as business itself but is refreshingly modern at the same time. Customer experience based marketing has all the makings of a good promotion plan. There are many reasons to embrace it!  What…
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The Blueshift Discussion Series: Top Takeaways from #BlueshiftConf

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Last week we hosted our first-ever user conference in foggy (sometimes sunny) San Francisco. It was an incredible experience to have so many amazing customers, friends, and Blueshift employees together in one room for the day. The food was…

What is Data Activation?

We all know data is the key to better customer engagement; the question is how to best cultivate it?For marketers who have been challenged with delivering increasingly real-time, customized, elaborate customer experiences, data and having…

How Customers Really Engage With Push Notifications in Browsers

Browser push notifications are tiny pop-up messages that people receive on browsers, either on mobile or desktop computers. These push notifications are sent to a user who is subscribed to a particular website. Customers can engage with a business…

How Email Marketing Differs When It Comes To Mobile

It’s no secret that people are increasingly relying on mobile phones for email. In fact, recent statistics show that 61.9% of emails are opened on mobile phones, and three out of five consumers check their email on the go. Making sure your…

Top Online Deal Destination, Vouchercloud, Seamlessly Balances 1:1 Personalization with Paid Space

Vouchercloud is a go-to site for savings-savvy consumers worldwide. And while it’s their mission to save their loyal users money, it hasn’t always been a breeze to pull off. Their team has to balance recommending their best, most relevant…

Data Activation is Underused Fuel for Marketers

Marketers are starting to wake up to the next data challenge to tackle: marketers today use less than 50% of their data in their marketing. Why does this matter? After all, given the volume and ever-changing status of useful data, isn’t utilizing…

Blueshift Product Release: Native In-App Messaging and In-App Studio

You don’t have to be in marketing to know that mobile devices have irrevocably changed how consumers engage with brands and discover information. Purchasing and decision-making processes are now driven by mobile interactions, sometimes even…

Why Multi-Channel Marketing Goes Wrong So Quickly

In today’s world, customers frequently use different channels at different points when making decisions and purchases. Customers may research products on a computer but purchase in a store. Or they may switch from a computer during the day…

Personalizing AI for Stronger Customer Relationships

There is no denying that artificial intelligence has grown in complexity. The technology may still be young, but more businesses are seeking ways to take advantage of its potential.Business owners have their eyes out for AI developments…