Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

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Following Your Customers Online Without Pushing Them Away

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In our modern tech-centric world of business, retailers have been forced to up their marketing game. One of the biggest ways in which this is done is through the careful and inconspicuous tracking of customers’ online habits. When done with…

4 Tips for Getting Started with Data Activation

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Like anything worth investing in, the steps to improving customer engagement with data activation take time. A thoughtful audit of your current status, and projected future needs can result in a more stable stack. These steps are designed to…

What Your Benchmark Data is Telling You and How to Turn it into ROI

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Benchmark data can serve as your company’s guiding light, but only if you know how to interpret it. Using the right metrics and choosing the right KPIs to evaluate will provide you with valuable insights to boost your ROI.  Why is benchmark…

Is Your Brand Consistent Across All Marketing Channels?

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Today’s consumers expect a seamless experience across channels. Is your brand delivering the consistency your customers want?  Multiple touchpoints Consumers will interact with six to eight touchpoints before they even enter the top of…

The 50 San Francisco Tech Companies You Should Know in 2020

San Francisco is the global tech industry’s center of gravity. Its companies collect, protect and analyze much of the world’s data. They equip machines with the capability to do our work for us, both in cyberspace and in the physical world…

Blueshift’s Holiday Guide to Deliverability Success

Many of us spend ample time and effort improving our email marketing strategies and efforts, all in preparation for the holiday season. Even for those of us who find our most critical time falling outside of November and December, we feel the…
data activation

Building the Right Foundation for Data Activation and Growth

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While data activation is the secret weapon that makes a great data-driven marketing experience tick, it’s not the only component that guarantees success. Well-oiled data activation processes can’t happen if other areas of your business are…

SMS Engagement Rates And How To Ensure Customers Love Yours

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It’s no secret that people use mobile phones more often than any other device today. Paying attention to your SMS engagement rates is a smart move. Here’s what you need to know.  Get On Board With SMS SMS open rates outpace email by 78%,…

Marketing Strategy Planning Trends Going Into 2020

Another year is nearly over, and it’s time to look ahead to 2020. Here are the latest marketing strategy planning trends that will help your business gain an edge going into 2020.  SEO Is Becoming More Difficult And More Important According…

Data Activation’s Role in the Future-Proof Tech Stack

Data activation isn’t a standalone solution. It needs to be a foundational part of an integrated martech stack. But what does a martech stack that can truly scale with customer demands and dynamics look like? What is the martech stack that…

Insightful Multi-Channel Marketing Statistics To Improve Your Strategy

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Business is all about the numbers. When it comes to customer retention, businesses that adopt a multi-channel marketing strategy achieve 91% greater customer retention than those that don’t. Impressed? Read on for more marketing statistics…

Using AI To Better Understand Your Social Media Audience

Most people know that a good social media presence is essential to a successful business. But, do you know how to best utilize it to your advantage? Do you understand your audience, and are you sure your content is targeting them? AI can help. The…