Articles and Resources

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How Data AI and Automation Can Drive On-Demand Growth

How Data, AI, and Automation Can Drive On-Demand Growth

In the previous post, we outlined 5 tips for success in the on-demand economy. What each of these five tips comes down to is understanding what your users and service providers need, when they need it, and responding quickly and fluidly. In…
On-demand Economy

5 Tips for Success in the On-Demand Economy

How many times this year did you hear a business described as, “It’s like Uber, but for…”? From groceries, to lodging, to — yes — transportation, a new crop of businesses has sprung up in recent years, providing their customers…
Friday Five

Friday Five AI in Marketing: AIMythBusters, StitchFixIPO, GetAIReady, AIForMarketers, AI&ML

Welcome to our Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed.Marketing AI: A win-win AI,…
AI and Human is Magic

AI+Human is magic: 3 Lessons from the Stitch Fix IPO About Personalization

Do you remember when was the last time you had fun shopping for new clothes? Me neither. Over the past several years, the cycle of searching for, trying on, buying, and returning clothes has lost whatever joy it used to bring. In retail shops,…
Re-engagement Campaigns

3 Re-engagement Campaigns You Can Run In FB That Will Grow Your Revenues

With more than 2B monthly active users in Facebook, Facebook is a great channel for customer acquisition. But with the power of your first party customer behavior data, you have a big opportunity to run re-engagement campaigns using Facebook…
Friday Five

Friday Five: #Human+Machine #FinTech #AIFirst #12_Ways_to_Boost_CX #UK

Welcome to our Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed.Human+Machine and…
Big Target is the wrong target for Facebook Retargeting

A Big Target is the Wrong Target: How to Increase Effectiveness of Facebook Retargeting

Targeting everybody is targeting nobody.  With average CPC rates ranging from $2 up to $5, broad targeting on Facebook can soon get expensive and highly ineffective. But by bringing your first party customer and behavioral data to Facebook,…
Friday Five

Friday Five: AImyths, Putin_And_Obama_About_AI, AIQuotes, MITStudy, IconicFirms, Blueshit_AI_Patent

Welcome to our Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed.12 AI Quotes Everyone…
Activating Customer Data

Activating Customer Data with Graph Technology

Graph technology powered customer experience What do Netflix, Amazon, LinkedIn, Facebook, and Google have in common? While they all serve different needs, they do that in a unique way by delivering an individualized experience to hundreds of…
Blueshift Awarded Patent

Blueshift’s Patent Brings Industry-Changing Innovation to AI-Powered Marketing

We are very excited to share that Blueshift has been awarded a patent for innovation in AI powered marketing to deliver real-time 1:1 customer experiences at scale: Patent No. 9779443 from the United States Patent and Trademark Office for "EVENT-BASED…
Born from AI

5 reasons why today’s marketers need built-in AI

Artificial Intelligence is a hot trend today. From Alexa to chat bots, to robots and self driving cars, AI is touching our everyday lives. Companies like Google (AI first), Amazon (Echo) and Apple (Facial Recognition) brought industry attention…
Friday Five

Friday Five on AI – @Pichai on #AIFirst, #AIMyths, #CX, #DigitalTransformation

Welcome to our Friday Five hot topics on AI from this week. Think of this as that TL;DR of those stories you meant to read or might have missed.Sundar Pichai says the future of Google is AI. But can he fix the algoritm?'One…