Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

5 Practical AI Techniques for Improving Customer ROI

Seventy-seven percent of marketers believe that real-time personalization is crucial, yet sixty percent struggle to personalize content in real time. Personalizing content in the form of giving the right recommendations for each user, scheduling…
7 Key Programs Online Retailers Must Launch to Drive Customer Engagement

7 Key Programs Online Retailers Must Launch to Drive Customer Engagement

Engaging today’s customers is harder than ever. According to a recent Marketo report, the majority of buyers expect all their interactions with a brand to be personalized — and they think that marketers can enable this if and only if they…
Top 3 Reasons wy Mrters Struggle with Data. Learn what they are from Blueshift and learn how to overcome them.

Why Do Marketers Struggle with Data?

Our recent study shows that activating data is crucial to successful artificial intelligence (AI). However, 92% of the companies we surveyed said that they struggle with one or more of either data access, unification or analysis that prevents…
5 Predictions on How AI Will Reshape Marketing

5 Predictions on How AI Will Reshape Marketing

According to the Tata Consultancy research cited in the Harvard Business Review, companies implement AI primarily to increase the effectiveness of information technology, marketing, financial trading, and customer service. Though AI promises…
From Acquisition to Retention: Top AI Techniques for Today’s Marketing Leaders

Top AI Techniques for Today’s Marketing Leaders (From Acquisition to Retention)

In our recent survey, more than 60% of marketers revealed that they are planning to increase their usage of AI going forward — proof that more and more marketers are realizing AI’s potential to enable greater marketing success. However,…
over 75% of businesses have seen an increase in revenue tied to their use of AI in their marketing.

Blueshift featured on ZDNet: AI, Marketing, Revenue, and GDPR

The full article, "Survey shows that three-quarters of businesses improve revenue with AI", can be found here on ZDNet: https://www.zdnet.com/article/survey-shows-that-three-quarters-of-businesses-improve-revenue-with-ai/ AI-Powered…
Latest independent research commissioned by Blueshift finds Marketers see the huge potential of AI, but the data remains a challenge

Marketers see the huge potential of AI, but the data remains a challenge

  Since the advent of the personal computer, no technology has captivated businesses in the way artificial intelligence (AI) has. Its influence is expected to span industries and job functions — and marketing is right in the…
what we mean by a 360-degree customer view, what it enables, and how we went about doing this at Blueshift. This post is the first in a multi-part series that looks at key innovations in the Blueshift platform.

A 360-degree View of the Customer – Finding Marketing Zen

In this post, we’ll explain what we mean by a 360-degree customer view, what it enables, and how we went about doing this at Blueshift. This post is the first in a multi-part series that looks at key innovations in the Blueshift platform.   The…
Blueshift's AI-powered marketing platform solves for The 3 Is of AI in Marketing: More Than Just Intelligence

The 3 “I’s” of AI in Marketing: More Than Just Intelligence

This is the third and last post of our 3-part series on the topics covered in our joint webinar with Forrester Research and VentureBeat on AI-Powered Marketing. In part 1, we focused on the primary problem facing many marketers: the…
3 Crucial Elements Marketers Must Consider When Implementing AI Strategy, Organization, and Technology

3 Crucial Elements Marketers Must Consider When Implementing AI

This blog is the second installment of a 2-part series on how artificial intelligence (AI) can help marketers put their customer data to work discussed in a rare joint webinar with Forrester Research and VentureBeat. In the first part of…
AI-Powered-Marketing-–-Its-About-the-Data-Cupid

AI-Powered Marketing – It’s About the Data “Cupid!”

Marketing is a fertile petri dish for the use of artificial intelligence (AI).  In fact, a recent study by Forrester Research found that 46% of respondents said that marketing and sales were the leading groups inside their companies evaluating…
Making sense of AI and customer data and getting executive buy in

Making Sense of AI and Customer Data and Getting Executive Buy-In

“Brands who fail to leverage more of their customer data also fail to retain relevance and loyalty with their customers.” Forrester, VentureBeat, and Blueshift joined together in a webinar titled “AI-Powered Marketing: Put Your Customer…