Now Available On Blueshift Academy: Mobile Marketing Fundamentals
Mobile devices have redefined how we communicate, seek information, and interact with brands. As most people today are never more than arms-reach from their smartphones, spending on average 3 hours a day consuming content on mobile (eMarketer), mobile channels have become essentials in modern marketers’ toolkits. Now, not only are mobile channels key to customer engagement, but they have become purchase drivers as well, with 60% of consumers making purchases on their mobile devices (App Annie).
To help you create the mobile experiences your customers expect, we’ve created a Mobile Marketing Fundamentals course. Here you’ll learn the basics and best practices of marketing across Push Notifications, In-App Messages, and SMS and how to start creating campaigns and journeys across these channels within Blueshift. This course is part of Blueshift Academy — the one-stop shop to learn the basics of the Blueshift platform and topics most important to modern marketers, including AI-marketing, digital marketing best practices, email deliverability, and much more. Courses are informative, easy to follow, and free!
Mobile Marketing: What You’ll Learn
We’ve broken down all of the essential information you need to know to better engage your users with Push Notifications, In-App Messages, and SMS. In this 7 part course, you will learn how to:
Set up your mobile channels within Blueshift
Create personalized mobile messages and optimize them across the customer journey
Seamlessly incorporate mobile messages into omnichannel campaigns
Increase mobile campaign effectiveness through helpful best practices
1. Role and Importance of Mobile Marketing
Here you’ll learn how today’s customer engagement dynamics have changed, about mobile marketing’s growing role in the customer experience, and how to use mobile marketing across the customer journey.
2. Push Notifications
In this section, you’ll learn the role of push notifications in your marketing strategies and how to effectively use them. We’ll dive into how to get started with setting up and using push notifications within Blueshift, how to use the different types of push templates, and best practices to maximize your impact.
3. In-App Messages
In-App Messages, beyond a marketing touchpoint, enhance the in-app experience with relevant, timely information and increase app engagement, conversion, and monetization. In this section, you’ll learn how to get started with setting up and using In-App Messages within Blueshift, the types of in-app templates, and best practices to leverage them effectively.
With a 90% open rate, SMS is one of the most popular marketing channels. However, as it is a very personal channel, it needs to be used appropriately. In this section, you’ll learn how to get started with setting up and using SMS within Blueshift and best practices to ensure your SMS messages not only get noticed but get acted on.
5. Blueshift Deep Links
Deep Links improve the end-to-end user experience by instantly sending users to the desired page in your mobile app. Here you’ll learn how to set up deep links within Blueshift and how to use them in your mobile campaigns.
6. Personalizing with Recommendations
To help your mobile messages resonate and drive action, they need to be personally relevant to each user and where they are in the customer journey. That’s where Blueshift Recommendations come in. You will learn how you can easily create and incorporate dynamic recommendations into Push, In-App, and SMS messages to increase engagement and revenue.
7. Bringing it all together
Lastly, after getting a deep understanding of how to set up and best use Push Notifications, In-App Messages, and SMS, we will get to the most awaited part: how to orchestrate mobile and omnichannel campaigns within Blueshift. We will get you familiar with our omnichannel journey builder and you will discover how you can create connected mobile experiences, easily personalize every mobile touchpoint, and intelligently leverage mobile channels throughout the lifecycle.
If you’re ready to take your mobile marketing to the next level and delight customers across mobile touchpoints, don’t be shy and check out our free course available now on Blueshift Academy.