Mobile devices have redefined how we communicate, seek information, and interact with brands. As most people today are never more than arms-reach from their smartphones, spending on average 3 hours a day consuming content on mobile (eMarketer), mobile channels have become essentials in modern marketers’ toolkits. Now, not only are mobile channels key to customer engagement, but they have become purchase drivers as well, with 60% of consumers making purchases on their mobile devices (App Annie).
To help you create the mobile experiences your customers expect, we’ve created a Mobile Marketing Fundamentals course. Here you’ll learn the basics and best practices of marketing across Push Notifications, In-App Messages, and SMS and how to start creating campaigns and journeys across these channels within Blueshift. This course is part of Blueshift Academy — the one-stop shop to learn the basics of the Blueshift platform and topics most important to modern marketers, including AI-marketing, digital marketing best practices, email deliverability, and much more. Courses are informative, easy to follow, and free!