As day 4 of Engage21 comes to a close, we are slowly nearing the end of this year’s virtual conference. But not before we had another day full of great insights. Didn’t get the chance to join day four? Don’t worry! We got you covered.
Here are the top takeaways from the discussion between our special guest Brad Wilson (EVP, Growth & Revenue, HBO Max) and Vijay Chittoor (Co-Founder & CEO at Blueshift) on the topic of engaging customers with content.
Over the last few years, the format of content has expanded greatly from 2-hour full-length movies to 60-second TikTok videos. Moreover, content is created at a faster pace than ever before and access to content is incredibly easy. At a time like this, it has become important for marketers to understand how to build content that keeps customers engaged and how to use it to drive growth. We tried to find out all about that and a bit more from Brad Wilson.