
Category: CDP


What’s New in Data-Driven Marketing, August 2019

The Data Activation Survival Guide

6 Questions You Should Always Ask Before Buying a CDP

Why CDPs, ESPs, and Marketing Automation Fail on Their Own

5 Things We All Hate About the CDP Trend

#MarTechConf: 5 Expert Tips and Tricks on Architecting your MarTech Stack

Defining the Customer Data Activation Platform (CDAP)

The Rise of Customer Data Platforms: How CDPs Move Beyond Data Warehouses, DMPs and CRMs

7 Key Programs Online Retailers Must Launch to Drive Customer Engagement

Why Do Marketers Struggle with Data?
