Being a “data-driven” marketer is no longer a moniker for a small subset of the marketing population. When questioned about the single most exciting opportunity’ of 2019, the majority of marketers cited ‘data-driven marketing which focuses on the individual’ as their top pick. As martech advances, marketers slip into data-science-esque rolls — no technical skills needed. In 2019 and beyond we can expect the lines between data-driven and “old-school” marketers to become increasingly blurred.
Here are our top 3 reasons for this shift, and why this is fantastic news for marketing as a whole.