Though many of us say we’re not addicted to our mobile devices, the data says otherwise. In a recent study, 2/3rds of respondents admitted they couldn’t go without their smartphones. And these avid users aren’t just spending their time browsing mobily, they’re spending money too. 79% of mobile users have made mobile purchases in the last 6 months alone, and 40% of Black Friday shopping was done on a mobile device.
Given these facts, it’s easy to get trapped in the mindset that a fantastic mobile strategy entails investing solely towards app marketing. While important to overall brand strategy, a flashy mobile app sending fervent notifications cannot be mistaken for a solid cross-channel experience. Mobile must be supplemented with insights and actions across all other channels to make the work you put into it meaningful. Mobile’s success is dependent on channels such as email, sms, live-web, and countless others’ correct execution.
In a perfect world mobile device interactions would be solely in-app, but this is not the case. We check our emails, buy things over mobile web browsers, and sign up for text communications. Suddenly, mobile is complicated. The good news is it doesn’t have to be. There’s a platform that can push you to the forefront of B2C marketing, while simplifying your role as a marketer who thrives off of data: enter Blueshift.