Unlike legacy marketing cloud solutions and overly simplistic “point-and-click” tools that do not have AI at their core, this unified approach provides the following advantages:
Enter Customers into Journeys at Exactly the Right Time & Right Channel, Based on AI.
In the past, marketers struggled to define rules that should determine when customers enter a journey. With Blueshift, marketers can use AI-Powered Predictive Scores to launch journeys at the perfect time for each customer.
Insert AI-Powered Content Recommendations at Each Step.
With legacy systems, it is often hard to combine content-rich personal experience with automated campaigns. With Blueshift, the visual campaign builder is fully integrated with an AI-Powered Recommendation Studio for content & product recommendations, ensuring a content-rich 1:1 experience across channels. Marketers can even a/b test different types of recommendations.
Track & Measure Campaigns in an Intuitive, Visual Interface.
Legacy systems are unable to tie back attribution data and visualize the data at each step of the customer journey. With Blueshift’s unique integrated approach, marketers select their own conversion metrics from any part of their funnel, customize their attribution models, and visualize campaign performance at each step.