Personalized customer experiences are no longer a “nice to have”, they’re a must. More than 63% of consumers expect personalization as a standard of service. And, 48% of buyers will turn to a competitor if faced with poor digital personalization. So, still not convinced that 1:1 personalization can revolutionize your marketing strategy to boost loyalty, conversions, and acquisitions? Here’s our round up of personalization success stories and stats:
BiggerPockets shakes up the real estate industry
BiggerPockets (think: Facebook for real estate fanatics and investors) was bogged down with their previous ESPs and their basic functionalities that provided no insight or optimization. They turned to Blueshift to step up their customer experience to drive sustainable growth. And within a short while of switching from batch and blast to Blueshift’s 1:1 personalization:
- 560% increased in pro memberships
- 50% increased conversion rate
- 7X click through rate
- Freed up marketers sent 53% more emails
Learning the value of personalization with Skillshare
The frequently recommended Skillshare discovered their old tech wasn’t cutting it with user personalization expectations. To remain loved and touted by digitally native Millenials and Gen Z, Skillshare needed to think quick. Now, with Blueshift’s powerful self serve AI in their hands, the marketing team was able to deliver personalized communication that:
- Increased enrollment by 89%
- Increased engagement by 33%
- Allowed marketers to launch new campaigns in under 10 days
Personalization means customers don’t sleep on deals
Growing luxury hospitality brand, Suiteness, wants to make finding a nice place to stay easy. Personalizing on legacy solutions? Not a walk in the park. Suiteness was able to use Blueshift personalization engines to re-imagine their customer journeys, with amazing results:
- 2X bookings
- 170% increased conversion rate
- 3X campaign sends within 4 months
The numbers don’t lie: personalization is worth it. Discover how to bring your customer experience into the 21st century with Blueshift’s patented AI. Done reading, and want to talk? Demo with our team today and see the impact personalization can make on your business.
