Putting it mildly, 2020 has been an unprecedented year. In the early 2000s, marketers were already facing huge changes and disruptions, the current global situation has simply been a catalyst for these changes. At our first-ever, 100% virtual conference – Blueshift Engage, Udacity CEO, Gabe Dalporto predicted that digital transformation has been catapulted forward by at least 10 years. … Continued
When marketing teams are first starting out, most everything they do can be described as a bootstrap effort — marketers are called upon to be scrappy and pull off great campaigns with very little. For most teams, this works well until they hit a certain point. As businesses scale up, working off disparate data sources … Continued
For some marketers, data collection and unification can be scary. Math may not be your forte, you may have no idea where to look for meaning, or you simply don’t have the right toolset to understand your data. In the past, marketers had to rely on data scientists and engineers to gain insight into information. … Continued
For most marketers, hearing the word “AI” might send shivers down their spine — it’s no wonder considering that AI seems to have become the catchall for a super expensive robot who’ll be stealing your job in the next 5 years. The reality of the situation is far from the science fiction of fear-mongering. AI … Continued
As senders, our efforts may have us spread thin at times as we manage email marketing programs across the globe. Maintaining a positive reputation, meeting the goals of our key performance indicators, and the likes all play a crucial role in the success of our email programs — especially when there is pressure to hit … Continued
Nearly 100 years ago there were, at most, three channels on which marketers could reach consumers: radio, print, and billboards. In the past 20 years, the number of digital avenues for communication has skyrocketed and with it, the number of channel-specific marketers. This is no surprise given that when each new channel popped up it’s … Continued
Looking to make a fast splash in marketing performance? New campaigns, tag lines, and special offers are great techniques for enhancing performance, but these efforts need to be supported by a strong data foundation and the proper tools to ensure the work you put into bolstering your brand is successful. With so many new martech … Continued
As the world of martech has blossomed over the past 10 years we have been encouraged to purchase the next big thing. Each new addition to a team meant a new recommendation for what tech was worth buying. The end result is 95% of marketers are weighed down and held back by their tech stack. The solution? … Continued
In unprecedented times, periods of economic uncertainty, or even in times when your business is changing in general, it can be difficult to decide what’s next. As you shift your marketing strategies to fit the position you’re in, it can be hard to determine what to keep, what to shy away from, and ultimately what … Continued
f you’ve been keeping up with our Marketer vs Martech series, you might remember that over 95% of marketers aren’t personalizing on a one to one level — and 69% of those folks attribute that to friction in their martech stacks. And, these tech-troubled marketers aren’t far off base. Fractured, disparate software can lead to gaps in customer … Continued
This is part four of the series, 4 Ways to Increase ROI During Economic Uncertainty, Part 4: Using Audience Targeting. Chief Growth Officer, Josh Francia, writes from the perspective of a business leader who’s achieved success throughout myriad economic struggles, including 2008’s recession, 2010’s volcanic eruption which halted air travel, and 2016’s Zika virus outbreak. … Continued
The world we inhabit is growing more and more complex: consumer demands for personalization are growing, we communicate on more channels than ever before, and there are more martech tools popping up each day. These, among many other things, have created the perfect storm for even the strongest of marketers to fail at achieving their … Continued