If our 90’s and 80’s counterparts were to travel to 2021, there’s a high chance that the task of shopping would be difficult for them to complete — simply because the way we shop has been revolutionized. Even comparing 2019 to 2021, so much has changed about how and where we shop. And more importantly, … Continued
When we tire of brands (admit it, we’ve all rolled our eyes and thought, “Another email from them?”) it takes more than just quantity of communication to win us back. 50% of consumers will switch brands if you’re not staying relevant and satisfying their needs, so it’s key to ensure your brand is providing fresh and tailored … Continued
AI is quite possibly the king of all buzzwords. But, unlike so many other buzzwords that aren’t worth their snuff, AI actually lives up to the hype it promises, especially within marketing. As leading analyst firm, Gartner, recently stated “AI’s capacity to transform marketing is obscured by a fog of hype, but the breakthroughs are … Continued
Recommendations, when done right, offer an incredible opportunity to media marketers. Personalized, relevant recommendations can fuel engagement and content consumption from your brand, but only if you have the data to produce these recommendations accurately. Once you’ve established a solid foundation of data, then the real marketing magic starts (and, often the advice ends). You … Continued
The way most of us nowadays consume media — whether it’s shows, movies, videos, podcasts, or articles — can be described in one word: binge. Maybe you’re guilty of watching all of Westworld’s first season in one sitting (hey, who doesn’t love a show about AI) or falling down a rabbit hole of new articles that … Continued
2020 was revolutionary for retailers — both on and offline. 2021 seems poised to be no different as CX and marketing continue to be transformed by consumer preferences, new safety regulations, and the retail market as a whole. The trends for 2021 will be no doubt shaped by the events of 2020, but there will be … Continued
2020 has been revolutionary for ecommerce — Statista estimates that the majority of US adults did more online shopping than ever before in 2020. As new customers braved the world of online shopping and demand for the oddest of products surged (who would’ve thought bidets would have a starring role this year), ecommerce businesses large and small … Continued
Creating engaging emails that get noticed by your customers is no easy feat. Add in the complexity of adhering to brand guidelines, surfacing dynamic content, and personalizing emails to the level consumers expect, and it becomes difficult for even the most sophisticated teams. So how can marketers deliver the 1:1 emails that drive business growth … Continued
If you’re a marketer in 2020, there’s no doubt you’ve heard the benefits of AI and machine learning. And while AI is a game-changer for marketers looking to do more with their budgets, data, and technology, we often focus on popular topics, like recommendations, leaving one of the most brilliant uses of AI for marketers … Continued
We all want brands to make our shopping experience intuitive and effortless. That includes keeping us notified and up-to-date on the products and content we’re interested in. According to Forbes, 83% of consumers expect products to be personalized within moments of their engagement. But for brands, it’s no easy task to surface timely, relevant recommendations — let alone … Continued
Struggling to think of the perfect gifts for your friends and family this holiday season? While we don’t have advice on what your great aunt or second cousin third removed will want, we know exactly what you should get the marketer in your life this year: the gift of omnichannel marketing. Let’s walk through why … Continued
While Halloween is always fun, it has its spooky side — some of us are scared of monsters, candy corn, too many PSLs, and, for many marketers scaling up and prepping for the holiday season is the stuff of nightmares. For marketers who want to give their customers more, diving into the world of personalization … Continued