In 2020, AI is everywhere. The explosion of AI-based platforms and tools onto the marketing scene might seem overwhelming, but it’s actually incredibly exciting Historically, AI-powered marketing solutions have been overly technical or required engineering resources to get up and running. Today’s platforms are bringing transparent and customizable technology to marketers in an easy to … Continued
In our 2020 Benchmark Report, we examined how multi-channel campaigns outperform their batch counterparts, with impressive results. Keep reading to find out how well multi-channel campaigns stack up and why it’s critical you bring them into your marketing strategy for 2020.
Push notifications are one the easiest and most efficient ways for customers to interact with your brand. These bite-sized communications are easy to digest and click through to get customers on their way towards taking action upon your message. Triggers of all kinds can help increase the likelihood that customers will respond well and convert. … Continued
In the first installment of our 2020 triggered marketing blog series, we investigated the monumental impact that triggers have on essential metrics. Now, it’s time to dig a little deeper. Let’s examine the data we collected in our 2020 Trigger-Based Marketing Benchmark Report and determine which marketing campaigns (ones that you’re probably already running) benefit the most … Continued
It can be incredibly frustrating as a marketer to craft great content and messaging, just to have it underperform. It’s nothing personal — time and time again talented marketers put hours of work into emails, just to have them result in less than ideal conversions. These emails underperform as a result of not taking advantage … Continued
Every few years the team here at Blueshift likes to take the pulse of triggered marketing. It’s at the core of what we do, we’re invested in determining the value it can bring to marketers, how it can be improved, and much more. As we rolled into 2020, we decided it was time to measure … Continued
For the data-driven marketer of today, it’s not only important to send top-notch communications powered by first-party customer data — marketers need immediate access to actionable insights into their campaign performance to optimize their marketing workflows on the fly. This data can help inform what works (and doesn’t work) for each unique brand, campaign, and … Continued
A marketing strategy that includes technology tools is essential for almost every industry, including healthcare. More than ever, hospitals and insurers have to work hard to communicate with patients and members in a personalized manner to provide relevant information. With so many options available to them, consumers can easily move on to a new provider, … Continued
For businesses looking to improve their multi-channel marketing strategies, finding the right solution can be overwhelming — especially when sending messages across channels in multiple countries. One channel marketers can’t forgo is SMS, as it’s extremely popular for international marketing and with younger consumers, and a huge driver of ROI. That’s why Blueshift has partnered … Continued
Within marketing, and even business in general, there has been a paradigm shift. Historically, marketers were confined to a channel-centric lense, and so, that was how we marketed to customers. But, with advances to technology, web browsing trends, and trends set by key players like Amazon and Netflix, marketers can now deliver customer-centric marketing — … Continued
In our most recent study, Marketer vs. Martech, we surveyed hundreds of marketers about their tech, goals, and the reality of where their businesses stand. Throughout the process, one thing became abundantly clear: most marketers have to fight the tech they’ve been given to get their job done. Those who have seen success with their … Continued
As the use of third-party data becomes less common and is even being deprecated by large players like Google, it’s important to use your own first-party data. For marketers, this can be a huge change in the way you view acquisition efforts and your overall marketing strategy. And although it may seem daunting at first, … Continued