For the data-driven marketer of today, it’s not only important to send top-notch communications powered by first-party customer data — marketers need immediate access to actionable insights into their campaign performance to optimize their marketing workflows on the fly. This data can help inform what works (and doesn’t work) for each unique brand, campaign, and customer.
Reporting on this data is an essential part of the data-driven marketer’s tool kit. But, within marketing automation platforms, there is a surprising lack of holistic reporting across channels. For example, marketers do not have access to valuable information like click rates for their multi-channel campaigns or the impact of personalized recommendations across their campaigns.
Until now, there have been no marketing platforms that provide a true end to end solution, with the capability to serve marketers by unifying their first-party data, crafting 1:1 customer journeys, and tying it all together with comprehensive reports all in one. Those platforms that do offer reporting capabilities are typically limited to one channel with no way to accurately attribute across the multi-channel customer journey. This is extremely frustrating for marketers attempting to work with segments and campaigns across multiple channels, as they have nowhere to go for a holistic view of brand performance.
With thousands of martech platforms on offer, we thought it was time for one to step up and become a one-stop-shop for marketers looking to create data-driven tailored customer experiences. So, Blueshift has completely enhanced our reporting capabilities to track the performance of any campaign element across every channel, all within an easy-to-use interface: introducing Blueshift Insights.