The way most of us nowadays consume media — whether it’s shows, movies, videos, podcasts, or articles — can be described in one word: binge. Maybe you’re guilty of watching all of Westworld’s first season in one sitting (hey, who doesn’t love a show about AI) or falling down a rabbit hole of new articles that all seem to link out to the perfect next read, we’re all accustomed to heightened user experiences where it’s extremely easy to keep going.
Luckily for media and publishing companies the “endless, yet curated” scroll giants like Netflix offer is totally attainable, no matter your team size or media type. Relevant, instant experiences can be achieved through leveraging personalized recommendations — with the help of recommender systems that run on AI and machine learning. To help marketers looking to understand how they can use content recommendations to uplevel the user experience across all of their channels we’ve made an addition to our Smart Guide series. The Smart Guide to Recommendations: Media and Publishing is here to teach marketers about the different content recommendation themes, how to select the right ones throughout your user journey, and best practices to add relevance across every interaction with your brand.