Friday Five

Friday Five – #AI struggles, @Amazon fumbles, #CustomerExperience mumbles, and a ray of AI light

Welcome to our inaugural Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories and themes circulating on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have…
AI in the drivers seat

Getting AI into the Driver’s Seat of Marketing

While AI is receiving a lot of hype these days, applications of AI and machine learning have been around for a long time. What has changed however, is that AI finally has the potential to stop being a mildly helpful and sometimes annoying backseat…
Reduce Churn for Subscription Service

Top 4 Campaigns that Reduce Churn for Subscription Service Companies

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This series of blogs goes into detailed campaigns that growth marketers can run for specific industries. These campaigns are tailored towards goals and revenue that growth marketers are responsible for. Our second industry deep dive takes a…
Reduce Churn

5 Must-Have Campaigns for Media and Publishing Marketers to Drive Growth

In this series of blogs I go into detailed campaigns that growth marketers can run for specific industries. These campaigns are tailored towards goals and revenue that growth marketers are responsible for. Our first industry deep dive is taking…
Lifecycle Stages for Growth Marketers Part 3-Winbacks

Lifecycle Stages for Growth Marketers Part 3 – Win-Backs

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Read Part 1 and Part 2 of our series "Lifecycle Stages for the Growth Marketer". Customer lifecycle is a term used to describe the progress of a customer as they go through consideration, engagement, purchasing, and maintaining loyalty…
Blushift-featured-image-Lifecycle-Stages-for-the-Growth-Marketer---Part-2-Retention

Lifecycle Stages For Growth Marketers Part 2 – User Retention

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Read Part 1 and Part 3 of our series "Lifecycle Stages for the Growth Marketer". Customer lifecycle is a term used to describe the progress of a customer as they go through consideration, engagement, purchasing, and maintaining loyalty…
Growth Marketing

Lifecycle Stages for the Growth Marketer Part 1 – Activation

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Customer lifecycle is a term used to describe the progress of a customer as they go through consideration, engagement, purchasing, and maintaining loyalty to a product or service. It starts from the first time you get a user’s attention…
Top Metrics Growth Marketers Need to Know

Top Metrics Growth Marketers Need to Know

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As a follow up to our article about what Growth Marketing is, we next take a peek into the metrics that every growth marketer must measure. (Depending on your exact industry, there will be other metrics as well, which we will cover in later…
Growth Marketing Vin Diagram

Growth Marketing Defined – What It Is and What It Isn’t

Ever since Facebook staffed a whole “growth team”, the idea of Growth Marketing has captured the imagination of marketers. However, it’s a topic on which there’s very little informative material for aspiring practitioners. That is why…
Top Growth Marketing Trends for 2017

Top Growth Marketing Trends for 2017

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With the new year upon us, marketers scramble to put new plans into action while also identifying where we should place more of our efforts and resources. We ask ourselves where can I get the most "bang for the buck" for our organizations. We…