On-demand Economy

5 Tips for Success in the On-Demand Economy

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How many times this year did you hear a business described as, “It’s like Uber, but for…”? From groceries, to lodging, to — yes — transportation, a new crop of businesses has sprung up in recent years, providing their customers…
Friday Five

Friday Five AI in Marketing: AIMythBusters, StitchFixIPO, GetAIReady, AIForMarketers, AI&ML

Welcome to our Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed. Marketing AI: A win-win AI,…
AI and Human is Magic

AI+Human is magic: 3 Lessons from the Stitch Fix IPO About Personalization

Do you remember when was the last time you had fun shopping for new clothes? Me neither. Over the past several years, the cycle of searching for, trying on, buying, and returning clothes has lost whatever joy it used to bring. In retail shops,…
Friday Five

Friday Five: #Human+Machine #FinTech #AIFirst #12_Ways_to_Boost_CX #UK

Welcome to our Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed. Human+Machine and…
Big Target is the wrong target for Facebook Retargeting

A Big Target is the Wrong Target: How to Increase Effectiveness of Facebook Retargeting

Targeting everybody is targeting nobody.  With average CPC rates ranging from $2 up to $5, broad targeting on Facebook can soon get expensive and highly ineffective. But by bringing your first party customer and behavioral data to Facebook,…
Friday Five

Friday Five: AImyths, Putin_And_Obama_About_AI, AIQuotes, MITStudy, IconicFirms, Blueshit_AI_Patent

Welcome to our Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed. 12 AI Quotes Everyone…
Born from AI

5 reasons why today’s marketers need built-in AI

Artificial Intelligence is a hot trend today. From Alexa to chat bots, to robots and self driving cars, AI is touching our everyday lives. Companies like Google (AI first), Amazon (Echo) and Apple (Facial Recognition) brought industry attention…
Friday Five

Friday Five on AI – @Pichai on #AIFirst, #AIMyths, #CX, #DigitalTransformation

Welcome to our Friday Five hot topics on AI from this week. Think of this as that TL;DR of those stories you meant to read or might have missed. Sundar Pichai says the future of Google is AI. But can he fix the algoritm? 'One…
CIO to CMO

CIO to CMO: Your AI is Only as Good as Your Data

“Artificial intelligence is only as smart as the data it receives, which means that the biggest gains you can make in quality will come from improving data input.” - Vijay Chittoor, CEO, Blueshift   This is an excerpt from…
Friday Five

Friday Five – #AImyths, #DigitalTransformation, #BlueShiftNews, @BillGates and @Zuckerberg on #AI, #HitRefresh

Welcome to our Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed. Busting AI myths: Why…