MOOCs Blog

Driving Student Retention for eLearning and MOOCs – Part 1

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In this 2-part series, we address core common issues that marketers face in the eLearning/Massively Open Online Course (MOOC) market. Below is Part 1 of the series where we cover the issues with 1st-time enrollees and then repeat enrollment…
Keep calm

Practical AI for Growth Marketers

A.I has had a media resurgence in the recent past, thanks to the incessant coverage in every outlet and overblown hype for and against what it all means. Underneath the hyperbole there are real breakthroughs but also many challenges and practical…
Send-time Optimization

Send Time Optimization or Engage Time Optimization?

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Marketers should adapt their send time to each user individually, and send campaigns closer to the times when they are more likely to engage in downstream activity. As you might have read in our previous blog post "Re-Thinking Send Time…
Poor Historical View

Personalization Pitfall #4: Poor Historical View of the Customer

In this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today…
Message Overload

Personalization Pitfall 3: Customer Message Overload

In this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today…
Engage Time Optimization

Re-Thinking Send Time Optimization in the age of the Always On Customer

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Many email service providers tout Send Time Optimization as an add-on feature and promise marketers that they can tailor their marketing campaigns to the exact time their customers are expected to open their emails. It’s tempting to take that…
Holiday Season

Personalization Will Make or Break Holiday Season Campaigns

Customers demand respect from retailers. They ask simply for organizations to remember who they are as an individual consumer from a transaction and a behavioral perspective -- otherwise, they are likely to purchase less frequently, or,…
Personalization Pitfall 1: Outdated messages

Obama on Technology, AI and an Optimistic Future

"This year, Artificial Intelligence will become more than just a computer science problem. Everybody need to understand how A.I. behaves." Recent advances in computer science and AI (more specifically advances in building and running…
Old school customer journey

Personalization Pitfall #2: Old-School Linear Customer Journey

Marketers rely on customer journey mapping to optimize what customers see every step of the way. But with the rise of multiple devices and the perpetually connected customer (a.k.a “perpetuals”), it is becoming harder for marketers to define…
Personalization Pitfall 1: Outdated messages

Common Problems Faced when Scaling Personalization – Part 1

In this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today…