Direct-to-consumer businesses have dominated and defined the past decade. Their rise to popularity would’ve seemed impossible 20 or 30 years ago, when big box stores reigned. Thanks to internet adoption, social media, and growing complexity in martech, DTC brands are now some of the most popular worldwide. They feed customer experiences Millennial and Gen Z shoppers have craved, with more niche products and a constantly changing inventory that’s shipped directly to their front door.
Because these brands are able to perfect their craft or product, they offer a completely unique experience shoppers can’t find anywhere else. So what does the future of these game-changing companies look like in 2020 and beyond? Promising, if they’re armed with the right strategies to stand out from the noise and growth a loyal fanbase. Here are Blueshift’s top strategies for DTC brands in the new decade.