SmartHub CDP ROI

The ROI of the SmartHub CDP

With so many marketing platforms on offer (almost 8,000 as of 2020), it can be difficult to differentiate the just ok platforms from the ones worth their weight in gold. A great place to start when vetting the perfect platform for your needs…

Blueshift Named a Momentum Leader for CDP and Marketing Automation Categories in G2’s Fall 2020 Report

We’re excited to announce that Blueshift was named a CDP and Marketing Automation Momentum Leader in G2’s Fall 2020 Report. Blueshift is continually grouped as a top platform within these categories — it is extremely validating and confirms…
James Allen diamonds on medals.

Blueshift Customer Stories: James Allen Increases Engagement Through Dynamic, Personalized Experiences

There are a few monumental purchases we make in our lives like getting our first car, purchasing a home, and buying an engagement ring. These purchases are traditionally done in person — but have become increasingly more popular online as…

Blueshift Wins “Best Overall Marketing Automation Platform” for 2020

Each conference season MarTech Breakthrough Awards assembles a panel of elite, senior-level judges, that have personally worked within the MarTech space to pick the best and brightest in MarTech for the year. We’re honored that such a distinguished…
marketing automation award

Blueshift Named “Best Overall Marketing Automation Platform” for 2020

The time is upon us! As leaves begin to fall, students settle into their routines, and the weather chills (depending on your hemisphere that is) we settle into a new season: award season. The MarTech award season to be specific. And this year…

4 Simple Tips for Optimizing Your Abandoned Cart Workflows

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Abandoned Cart workflows are some of the most common campaigns for B2C businesses and with good reason — just under 70% of carts are abandoned across the web. In ecommerce, abandonment generally means that a visitor on a page of your site…
Blueshift and LiveRamp logos

Get Smarter with Your Ad Spend: Blueshift Partners with LiveRamp to Extend Audience Syndication

Since the dawn of digital advertising, marketers have relied on 3rd-party data. Now the advertising world is being flipped on its head with the elimination of 3rd-party cookies, restricted use of Apple’s IDFA without user consent, and increased…
Explaining the smart in SmartHub CDP

SmartHub CDP Explained: Breaking Down the Smart

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Often, marketers find themselves held back by their tech stacks, and this is because stacks are typically built around individual channel platforms, instead of around the customer — and as a result, are left with a fractured view of the customer.…