Enabling Collaborative Filtering to drive Purchases and Engagement

Marketer’s Playbook

Learn how marketers drive nearly 10x greater conversions by personalizing their marketing messages based on each user’s purchasing and browsing history.

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What’s in the eBook

A Marketer’s Playbook

Put your brand’s loyal following to good use with Collaborative Filtering. Leverage the power of your site’s community to craft recommendations based on popular items from your catalog. Optimize for click-thru, engagement, and conversion with Blueshift’s segment builder.

Collaborative Filtering

Leverage the power of your brand’s community of shoppers to help craft useful recommendations for your users based on behavior

Launch & Measure Campaigns

Launch & test “People Like You” and other automated campaigns instantly, and track real-time results

Collaborative Filtering with Blueshift

Blueshift makes it extremely easy to launch various forms of marketing, including emails & push notifications, based on collaborative filtering.

“Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers, and marketers, to achieve the complexity of what Blueshift does for us today.”

Russell Middleton
Co-Founder, Zumper

“Blueshift allowed us to up-level our campaigns and provide 1-to-1 personalization using dynamic user information. We can now focus on high-intent customers that want to hear my message rather than email blasting and annoying my whole customer base. The result? +100% increase in email engagement.”

Stephen Cruz
Lifecycle Marketing Manager, Chatbooks