Category, Brand, and Price Affinities

Marketer’s Playbook

Discover how savvy marketers are driving 3-10X higher response rates with 1:1 recommendations based on unique affinities.

Get the Category, Brand, and Price Affinities eBook

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What’s in the eBook

A Marketer’s Playbook

Your large catalog doesn’t have to be a source of stress. Make the most out of your products with software that can ingest, understand, and recommend products autonomously.

The Value

Drive 3-10X higher response rates with user affinities

7 Steps

Learn how to start personalizing your marketing with users’ affinities


Launch & test Category Affinity and other automated campaigns instantly

Target User Affinities with Blueshift

Learn how blueshift combines product catalogs with behavioral data to calculate affinities — and how savvy marketers use these affinities to tailor marketing messages to every user, on every channel.

“Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers, and marketers, to achieve the complexity of what Blueshift does for us today.”

Russell Middleton
Co-Founder, Zumper

“Blueshift allowed us to up-level our campaigns and provide 1-to-1 personalization using dynamic user information. We can now focus on high-intent customers that want to hear my message rather than email blasting and annoying my whole customer base. The result? +100% increase in email engagement.”

Stephen Cruz
Lifecycle Marketing Manager, Chatbooks