What’s in the eBook
A Marketer’s Playbook
Your large catalog doesn’t have to be a source of stress. Make the most out of your products with software that can ingest, understand, and recommend products autonomously.
Drive 3-10X higher response rates with user affinities
Learn how to start personalizing your marketing with users’ affinities
Launch & test Category Affinity and other automated campaigns instantly
Target User Affinities with Blueshift
Learn how blueshift combines product catalogs with behavioral data to calculate affinities — and how savvy marketers use these affinities to tailor marketing messages to every user, on every channel.
“Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers, and marketers, to achieve the complexity of what Blueshift does for us today.”
“Blueshift allowed us to up-level our campaigns and provide 1-to-1 personalization using dynamic user information. We can now focus on high-intent customers that want to hear my message rather than email blasting and annoying my whole customer base. The result? +100% increase in email engagement.”