What’s the real ROI of AI in marketing?
In a first-of-its kind study, ROI of AI Marketing: 4 Levers for Cross-Channel Success, Blueshift set out to finally answer that question by quantifying the real value of AI in marketing. We analyzed 3.8B marketing interactions from real-world campaigns across channels and verticals. The result? AI-powered marketing campaigns increase customer engagement by 7X and revenue 3X.