Maximize ROAS with Precise Audience Ad Targeting

Enhance prospecting and retargeting efforts across paid media with rich audience targeting that uses first-party, behavioral, and predictive data to hone in on audiences that convert

Optimize Paid Media

Enrich prospecting and retargeting across paid search, paid social, display and native channels by syncing rich, first-party audiences that refresh in real-time.

  • Don’t waste ad dollars on audiences that don’t convert. Improve ROI by targeting customers using predictive intelligence
  • Measure conversion lift by using holding out a percentage of your audiences. Use Blueshift’s conversion tracking and attribution features to measure true incremental lift.

Blueshift natively integrates with Google, Facebook, Verizon Media, Twitter, Pinterest, Snap, Quora, Taboola, Criteo, AdRoll and more. See the complete list of integrations.

Build Audiences in Seconds

Stop bugging the IT and data engineers to build lists and manually upload them to various media platforms.

  • No need for an army of analysts running SQL queries. Simply select the right conditions from the visual segment builder and create advanced audiences in a few clicks.
  • Building and syncing audiences manually is hard. Sync audiences with one-click. Once synced, audiences will constantly update in real-time or based on a schedule you define.

Multi-Channel Campaign Integration

Make the shift to true customer-centric marketing by integrating paid media efforts inside multi-channel campaigns.

  • Coordinate the customer experience with consistent messages across ads, emails, app notifications for each audience across the entire multi-channel customer journey.
  • Simply build customer journey steps that push and refresh new paid media audiences throughout the customer lifecycle.

Optimize Paid Media

Enrich prospecting and retargeting across paid search, paid social, display and native channels by syncing rich, first-party audiences that refresh in real-time.

  • Don’t waste ad dollars on audiences that don’t convert. Improve ROI by targeting customers using predictive intelligence
  • Measure conversion lift by using holding out a percentage of your audiences. Use Blueshift’s conversion tracking and attribution features to measure true incremental lift.

Blueshift natively integrates with Google, Facebook, Verizon Media, Twitter, Pinterest, Snap, Quora, Taboola, Criteo, AdRoll and more. See the complete list of integrations.

Build Audiences in Seconds

Stop bugging the IT and data engineers to build lists and manually upload them to various media platforms.

  • No need for an army of analysts running SQL queries. Simply select the right conditions from the visual segment builder and create advanced audiences in a few clicks.
  • Building and syncing audiences manually is hard. Sync audiences with one-click. Once synced, audiences will constantly update in real-time or based on a schedule you define.

Multi-Channel Campaign Integration

Make the shift to true customer-centric marketing by integrating paid media efforts inside multi-channel campaigns.

  • Coordinate the customer experience with consistent messages across ads, emails, app notifications for each audience across the entire multi-channel customer journey.
  • Simply build customer journey steps that push and refresh new paid media audiences throughout the customer lifecycle.

"Blueshift’s ease of use is amazing. As a marketer, I can just build a custom segment and easily target lookalike audiences on Facebook. It’s so straightforward. We use Facebook syndications to better target our ad-spend and grow our audiences."




Lauren Hogan
Senior Director of Product Marketing, BiggerPockets

“Blueshift has been very useful for supporting our CDP initiatives. The tech stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the marketing department to execute campaigns specific to email and social channels.”



Darsh Parekh
Senior Manager Engineering, LendingTree

Make the Shift Today

Get a personalized tour and learn how you can start accelerating your growth through sophisticated multi-channel activation on the world’s first Customer Data Activation Platform (CDAP).

Explore Blueshift’s Core Capabilities

Blueshift makes it easy to leverage sophisticated technologies to dramatically improve customer engagement.

Single Customer View

Sharpen campaigns with a full multi-channel view of each known and anonymous user

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Personalized Recommendations

Create content and product recommendations tailored to each user’s preferences and activity.

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Multi-Channel Campaigns

Create dynamic, multi-step journeys across all channels in a single workflow

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Predictive Intelligence

Take the guesswork out and continuously deliver the next best action

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Advanced Segmentation

Target precise customers based on a rich set of attributes and behaviors

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Resources to Drive Exponential Growth

Learn all the tips and tricks you need to know to drive exponential growth and be the marketing rock star your company needs.

Blueshift’s vision is to put AI in the hands of every marketer.

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