Maximize ROAS with Precise Audience Ad Targeting

Enhance prospecting and retargeting efforts across paid media with rich audience targeting that uses first-party, behavioral, and predictive data to hone in on audiences that convert

Optimize Paid Media

Enrich prospecting and retargeting across paid search, paid social, display and native channels by syncing rich, first-party audiences that refresh in real-time.

  • Don’t waste ad dollars on audiences that don’t convert. Improve ROI by targeting customers using predictive intelligence.
  • Measure conversion lift by using holding out a percentage of your audiences. Use Blueshift’s conversion tracking and attribution features to measure true incremental lift.

Blueshift natively integrates with Google, Facebook, Verizon Media, Twitter, Pinterest, Snap, Quora, Taboola, Criteo, AdRoll and more. See the complete list of integrations.

Build Audiences in Seconds

Stop bugging the IT and data engineers to build lists and manually upload them to various media platforms.

  • No need for an army of analysts running SQL queries. Simply select the right conditions from the visual segment builder and create advanced audiences in a few clicks.
  • Building and syncing audiences manually is hard. Sync audiences with one-click. Once synced, audiences will constantly update in real-time or based on a schedule you define.

Multi-Channel Campaign Integration

Make the shift to true customer-centric marketing by integrating paid media efforts inside multi-channel campaigns.

  • Coordinate the customer experience with consistent messages across ads, emails, app notifications for each audience across the entire multi-channel customer journey.
  • Simply build customer journey steps that push and refresh new paid media audiences throughout the customer lifecycle.

Optimize Paid Media

Enrich prospecting and retargeting across paid search, paid social, display and native channels by syncing rich, first-party audiences that refresh in real-time.

  • Don’t waste ad dollars on audiences that don’t convert. Improve ROI by targeting customers using predictive intelligence.
  • Measure conversion lift by using holding out a percentage of your audiences. Use Blueshift’s conversion tracking and attribution features to measure true incremental lift.

Blueshift natively integrates with Google, Facebook, Verizon Media, Twitter, Pinterest, Snap, Quora, Taboola, Criteo, AdRoll and more. See the complete list of integrations.

Build Audiences in Seconds

Stop bugging the IT and data engineers to build lists and manually upload them to various media platforms.

  • No need for an army of analysts running SQL queries. Simply select the right conditions from the visual segment builder and create advanced audiences in a few clicks.
  • Building and syncing audiences manually is hard. Sync audiences with one-click. Once synced, audiences will constantly update in real-time or based on a schedule you define.

Multi-Channel Campaign Integration

Make the shift to true customer-centric marketing by integrating paid media efforts inside multi-channel campaigns.

  • Coordinate the customer experience with consistent messages across ads, emails, app notifications for each audience across the entire multi-channel customer journey.
  • Simply build customer journey steps that push and refresh new paid media audiences throughout the customer lifecycle.

“The key selling point of Blueshift was the ability to offer cross channel communications to our user base and our customers, and make sure we were able to store all our data in one tool, and make sure we’re able to know exactly what is being said, to who, at what time, without having to look at different reports of different tools.”




Pauline Fumeron
Marketing Automation Manager, OpenClassrooms

“Blueshift has been very useful for supporting our CDP initiatives. The tech stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the marketing department to execute campaigns specific to email and social channels.”



Darsh Parekh
Senior Manager Engineering, LendingTree

Make the Shift Today

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BUILD SEAMLESS CUSTOMER EXPERIENCES

Smart Omnichannel Marketing Starts Here

Single
Customer View

Unify Anonymous and Known 360-Degree Customer Profiles

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Audience
Segmentation

Build Real-Time Audiences Across Any Activity or Attribute

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1:1
Personalization

Deliver Relevant, Personalized Content for Every Customer

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AI Predictions
and Decisioning

Make Smarter Decisions with Intuitive and Customizable AI

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Omnichannel
Orchestration

Build Automated Customer Journeys Across All Channels

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Resources to Drive Exponential Growth

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