A Marketer’s Primer on Data Activation

How to fix the most commonly overlooked gap undermining your marketing success

The inability to use data in marketing execution across channels has created a significant disconnect between what customers want and what marketers deliver. The solution? Data activation.

What’s in the Guide

Learn the drivers behind your data-driven marketing challenges


What Data Activation is and how it shapes customer interactions


Why Data Activation is essential to your marketing success


How to use Data Activation to deliver game-changing, repeatable growth

Deliver Game-Changing, Repeatable Growth

Activate your customer data in real-time

Blueshift empowers you to unify siloed customer data — and the latest customer behaviors across devices — into a full circle, up-to-the-minute view of each known and anonymous customer. Then immediately put those real-time insights into play.

“Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers, and marketers, to achieve the complexity of what Blueshift does for us today.”

Russell Middleton
Co-Founder, Zumper

“Blueshift allowed us to up-level our campaigns and provide 1-to-1 personalization using dynamic user information. We can now focus on high-intent customers that want to hear my message rather than email blasting and annoying my whole customer base. The result? +100% increase in email engagement.”

Stephen Cruz
Lifecycle Marketing Manager, Chatbooks