How to fix the most commonly overlooked gap undermining your marketing success
The inability to use data in marketing execution across channels has created a significant disconnect between what customers want and what marketers deliver. The solution? Data activation.
What Data Activation is and how it shapes customer interactions
Why Data Activation is essential to your marketing success
How to use Data Activation to deliver game-changing, repeatable growth
Blueshift empowers you to unify siloed customer data — and the latest customer behaviors across devices — into a full circle, up-to-the-minute view of each known and anonymous customer. Then immediately put those real-time insights into play.
“Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers, and marketers, to achieve the complexity of what Blueshift does for us today.”
“Blueshift allowed us to up-level our campaigns and provide 1-to-1 personalization using dynamic user information. We can now focus on high-intent customers that want to hear my message rather than email blasting and annoying my whole customer base. The result? +100% increase in email engagement.”
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