GUIDE

A Marketer’s Primer on Data Activation

How to fix the most commonly overlooked gap undermining your marketing success

The inability to use data in marketing execution across channels has created a significant disconnect between what customers want and what marketers deliver. The solution? Data activation.

Get the Marketer's Primer to Data Activation Guide

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What’s in the Guide

Learn the drivers behind your data-driven marketing challenges

What

What Data Activation is and how it shapes customer interactions

Why

Why Data Activation is essential to your marketing success

How

How to use Data Activation to deliver game-changing, repeatable growth

Deliver Game-Changing, Repeatable Growth

Activate your customer data in real-time

Blueshift empowers you to unify siloed customer data — and the latest customer behaviors across devices — into a full circle, up-to-the-minute view of each known and anonymous customer. Then immediately put those real-time insights into play.


“Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers, and marketers, to achieve the complexity of what Blueshift does for us today.”



Russell Middleton
Co-Founder, Zumper

“Blueshift allowed us to up-level our campaigns and provide 1-to-1 personalization using dynamic user information. We can now focus on high-intent customers that want to hear my message rather than email blasting and annoying my whole customer base. The result? +100% increase in email engagement.”



Stephen Cruz
Lifecycle Marketing Manager, Chatbooks