Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

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Why CDPs, ESPs, and Marketing Automation Fail on Their Own

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Just like any effective team, your martech stack can’t be a one-man show. Can you imagine resting the entire operation of a marketing department on one employee’s shoulders? The ensuing chaos wouldn’t be pretty. Likewise, it’s unrealistic…

5 Things We All Hate About the CDP Trend

There’s no doubt about it: the Customer Data Platform is the consummate poster child for martech in 2019. It seems like there’s  a new offering up almost weekly, and everyone is getting on board. Massive marketing clouds and the smallest…

5 Ways Predictive Recommendations Can Transform Your Marketing

Increasingly, consumers are expecting completely personalized content when they’re online. While delivering 1:1 content to every user across every digital channel can seem next to impossible, bringing on predictive recommendations can transform…

3 Tips to Avoid #Personalization #Fail Part 3

1:1 personalization isn’t just a lofty goal brands are considering attempting in the next few years. It’s here now, and consumers are starting to expect it as standard for their user experience. The biggest roadblock for marketers trying…

Fast-Growing Real Estate Startup, Zumper, Scales Leads by 384% with Advanced, Predictive Recommendations

Finding a place to call home in a competitive rental landscape can feel like trying to find a needle in a haystack - except that haystack is also full of fake needles, spam, and a slew of competitors. So how can renters find their perfect fit,…

New Forrester Total Economic Impact™ Study Shows Blueshift Drives 781% ROI for Customers

Imagine what would happen if you could scale 1:1 campaigns and deliver better cross-channel experiences to all your [millions of] customers.Or, don’t. Instead, hear about the exact returns four of our customers saw after using Blueshift…

3 Tips to Avoid #Personalization #Fail Part 2

The benefits of personalization are no mystery. Companies that manage to execute personalization well, in tandem with a solid martech stack, provide engaging and relevant content that keeps customers coming back for more. But what happens when…

Blueshift Leadership Spotlight: Josh Francia, Chief Growth Officer

My path to Blueshift started way back in 2011 when I was leading the CRM efforts for an online travel company. After several years of double-digit YoY growth, our external technology systems started to break. We went through three ESPs in six…

Blueshift Customer Stories: Skillshare Boosts Enrollment 89% with AI-Powered Personalization

When it comes to picking online classes, abundance of choice can often slow the process, or sometimes even halt it completely -- especially when it comes to a class catalogue as broad as Skillshare’s. As their online learning community’s…

#MarTechConf: 5 Expert Tips and Tricks on Architecting your MarTech Stack

Moving beyond customer data management to customer data activation is what today’s brands are doing in order to gain a competitive edge, but, the process is easier said than done. For starters, you need the right data and technology foundation.Whether…

Going Beyond the CDP: An Iterable vs. Blueshift Showdown

In our Going Beyond the CDP series, we break down how we compare to other Customer Data Platforms (CDPs). In this edition, see how we stack up against Iterable.The main difference between Iterable and Blueshift is in the architecture. While…

Blueshift Raises $15M Series-B Investment

We have some exciting news to share today! We raised a $15 million Series-B round led by SoftBank Ventures Asia. SoftBank deeply believes in AI’s ability to transform how we live, work and play, and we're thrilled to partner with them. We…