Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

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Mobile ecom done right

Mobile E-commerce Done Right!

In 2014 the number of mobile users exceeded desktop users for the first time, accounting to 52.1% of all online traffic. (IBM report) This marked an important shift for marketers and how they communicate with their customers. The challenge facing…
Referral Marketing

5 Tips to Reignite Referral Marketing

Referral marketing, or also known as word-of-mouth marketing, happens organically by enthusiastic or satisfied customers, but it can also be influenced by companies with the right strategy. You would naturally trust a friend’s opinion more…
Running Apache Spark on AWS

The Case For Predictive Segmentation - Part 1 of 2

Retention & Growth marketers are often interested in taking action on a segmented base of users. Classic segmentation methods include Lifecycle based segments: new, active, lapsed etc. Behavioral segments based on user behavior…
Push Notifications

5 Essentials For E-commerce Push Notifications

Mobile commerce is growing much faster than ecommerce. Mobile apps are not only extending commerce beyond the desktop, but also enabling new e-commerce use cases like  on-demand services. However, e-commerce apps tend to have much lower…
Customer engagement

How To Drive Customer Engagement This Cyber Monday [Infographic]

The phrase "Cyber Monday" first made an appearance in 2005, in a Shop.org press release entitled "'Cyber Monday. Nine years later, it has become a quintessential part of our culture. Here are some ways brands and retailers can engage their customers…
Cyber Monday

4 tips for #CyberMonday

It's that time of the year, when everyone in the Ecommerce world gets warm and fuzzy about delivering delightful savings to customers (and in turn, logging their biggest day of the year)! We have dug through tweets from 2013 to help you avoid…
predictive lifecycle marketing

PREDICTIVE LIFECYCLE MARKETING – PART 2

In the previous post in this series, we had talked about the early evolution of predictive models for customer response and lifetime value. In this second part, we will talk about how marketers can improve or influence lifetime value through…
Connecting Hive Spark on AWS

Connecting Hive and Spark on AWS in five easy steps

Hive and Spark are great tools for big data storing, processing and mining. They are usually deployed individually in many organizations. While they are useful on their own the combination of them is even more powerful. Here is the missing HOWTO…
Using Behavioral Messaging to Drive higher response

Using Behavioral Messaging to Drive Higher Response Rates [Infographic]

Marketers have known that timely and relevant messages, tailored to a user's behavior, are more impactful than batch and blast emails. But just how effective can these behavioral messages be? And how can you incorporate them into your marketing…
The AB testing Paradox

The A/B Testing Paradox

Has this ever happened to you: You ran 30 a/b tests over 6 months 20 of which showed an average lift of 2%, and you promoted the winning variant to show to the entire traffic base. Yay!! 10 of the tests did not show a lift over the base…
Predictive lifecycle marketing part 1

Predictive Lifecycle Marketing – Part 1

Predictive Lifecycle Marketing – Part 1 In a previous post, we had talked about the metrics that matter to the lifecycle marketer, and an approach to improving them. In that post, we outlined ideas for measuring metrics along the edges…
Running Apache Spark on AWS

Running Apache Spark on AWS

Apache Spark is being adopted at rapid pace by organization big and small to speed up and simplify big data mining and analytics architectures. First invented by researchers at AMPLab at UC-Berkeley, Spark codebase is being worked upon by hundreds…

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