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Chandra Pattabhiram joins Blueshift Board

Welcoming Chandar, former CMO of Marketo, to the Blueshift Board

I am thrilled to welcome Chandar Pattabhiram as the first independent board member at Blueshift. Chandar is currently the CMO at Coupa Software. Previously, as the CMO at Marketo, he helped shape the marketing automation industry. Chandar…
Blueshift Launches First AI-Powered Cross-Channel Visual Journey Builder

Blueshift Launches First of It's Kind AI-Powered Cross-Channel Visual Journey Builder

“One of the biggest challenges for marketers in 2017 will be understanding the connected customer journey across all touch points and how best to interact on a more personal, content-rich level.” - CMO Council Introducing The AI-Powered…
Blueshift and Redmart Win MARKies Award for Best Use of Programmatic

Blueshift Disrupts Programmatic Technology with MARKies Award Win

Last night, Blueshift disrupted the programmatic technology space by winning a coveted MARKies Award for “Best Use of Programmatic” with their client RedMart, Singapore’s leading online grocer. The 11th Annual MARKies Awards were held…
Growth Marketing

Building The Growth Marketing Team Of Your Dreams

A growth marketing team requires a diverse pool of skills. They come from different aspects of an organization.  Even when you have all the right skills, forming a team can be a daunting task. Here's a look at the skill needed and the primary…
Industry Deep Dive

The 4 Best Growth Marketing Campaigns That Delight Travelers

This series of blogs goes into detailed campaigns that growth marketers can run for specific industries. These campaigns are tailored towards goals and revenue that growth marketers are responsible for. Our third industry deep dive takes a look…
Reduce Churn for Subscription Service

Top 4 Campaigns that Reduce Churn for Subscription Service Companies

This series of blogs goes into detailed campaigns that growth marketers can run for specific industries. These campaigns are tailored towards goals and revenue that growth marketers are responsible for. Our second industry deep dive takes a…
Reduce Churn

5 Must-Have Campaigns for Media and Publishing Marketers to Drive Growth

In this series of blogs I go into detailed campaigns that growth marketers can run for specific industries. These campaigns are tailored towards goals and revenue that growth marketers are responsible for. Our first industry deep dive is taking…
Lifecycle Stages for Growth Marketers Part 3-Winbacks

Lifecycle Stages for Growth Marketers Part 3 - Win-Backs

Read Part 1 and Part 2 of our series "Lifecycle Stages for the Growth Marketer". Customer lifecycle is a term used to describe the progress of a customer as they go through consideration, engagement, purchasing, and maintaining loyalty…
Blushift-featured-image-Lifecycle-Stages-for-the-Growth-Marketer---Part-2-Retention

Lifecycle Stages For Growth Marketers Part 2 - User Retention

Read Part 1 and Part 3 of our series "Lifecycle Stages for the Growth Marketer". Customer lifecycle is a term used to describe the progress of a customer as they go through consideration, engagement, purchasing, and maintaining loyalty…
Growth Marketing

Lifecycle Stages for the Growth Marketer Part 1 - Activation

Customer lifecycle is a term used to describe the progress of a customer as they go through consideration, engagement, purchasing, and maintaining loyalty to a product or service. It starts from the first time you get a user’s attention…
India Digital Summit

Winning at Cross Channel Marketing: Blueshift Chosen to Lead Discussion at India Digital Summit

This week, thousands of marketers converge upon New Delhi for India’s largest digital marketing event, the India Digital Summit. Market-leading companies from across the region, like OYO Rooms, Urban Ladder, and Koovs, attend the event to…
Top Metrics Growth Marketers Need to Know

Top Metrics Growth Marketers Need to Know

As a follow up to our article about what Growth Marketing is, we next take a peek into the metrics that every growth marketer must measure. (Depending on your exact industry, there will be other metrics as well, which we will cover in later…

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