What's New in Data-Driven Marketing, August 2019

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Hot off the presses! Blueshift has been in the news quite a bit in the past week. So, rather than sending you running across the internet, we’ve elected to round up our latest and greatest features. This week, Blueshift’s CEO and Co-Founder,…

New Forrester Total Economic Impact™ Study Shows Blueshift Drives 781% ROI for Customers

Imagine what would happen if you could scale 1:1 campaigns and deliver better cross-channel experiences to all your [millions of] customers. Or, don’t. Instead, hear about the exact returns four of our customers saw after using Blueshift…

Blueshift Leadership Spotlight: Josh Francia, Chief Growth Officer

My path to Blueshift started way back in 2011 when I was leading the CRM efforts for an online travel company. After several years of double-digit YoY growth, our external technology systems started to break. We went through three ESPs in six…

Going Beyond the CDP: An Iterable vs. Blueshift Showdown

In our Going Beyond the CDP series, we break down how we compare to other Customer Data Platforms (CDPs). In this edition, see how we stack up against Iterable. The main difference between Iterable and Blueshift is in the architecture. While…

Blueshift Raises $15M Series-B Investment

We have some exciting news to share today! We raised a $15 million Series-B round led by SoftBank Ventures Asia. SoftBank deeply believes in AI’s ability to transform how we live, work and play, and we're thrilled to partner with them. We…

Introducing the First-Ever Customer Data Activation Platform, Powered by Blueshift

We live in an always-on world where customers are increasingly interacting with brands across multiple touchpoints and “channels”. Not only have newer channels of engagement emerged, but more of the traditional broadcast channels have become…
over 75% of businesses have seen an increase in revenue tied to their use of AI in their marketing.

Gartner Names Blueshift a Cool Vendor in "AI FOR MARKETING"

While AI may sound like another buzzword, it’s proven to provide tangible, measurable ROI to marketers. That’s why yesterday leading analyst firm, Gartner, released its first ever report titled, “Cool Vendors in AI for Marketing,” by…
over 75% of businesses have seen an increase in revenue tied to their use of AI in their marketing.

Blueshift commits to supporting the Open Data Initiative

Blueshift is excited to announce support for Open Data Initiative sponsored by Microsoft, Adobe & SAP. The Open Data Initiative ensures data flows efficiently within organizations, between relevant roles and systems to build a unified single…
At Blueshift we believe it's important to give back to your community, especially the neighbourhood you work in.

Culture at Blueshift : Supporting local neighborhoods through volunteering

Every year we enjoy summer with outdoor fun events, whether it's hiking Angel Island in SF Bay, getting there by Sail boat or rafting down the American River in the Sacramento area. This year our team members wanted to do something different…
over 75% of businesses have seen an increase in revenue tied to their use of AI in their marketing.

Blueshift featured on ZDNet: AI, Marketing, Revenue, and GDPR

The full article, "Survey shows that three-quarters of businesses improve revenue with AI", can be found here on ZDNet: https://www.zdnet.com/article/survey-shows-that-three-quarters-of-businesses-improve-revenue-with-ai/ AI-Powered…

Blueshift’s vision is to put AI in the hands of every marketer.

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Forrester Study Shows $128M Revenue Lift, 781% ROI from Blueshift Learn More