One of the best parts of my role as product marketing manager here at Blueshift is partnering with our customers and shining a light on the moments of joy they build for their customers. So it was a highlight for me at our Engage San Francisco event this week when we announced the winners and … Continued
Smartphones are ubiquitous. Fully 85% of American adults own at least one smartphone, according to Pew Research. About three in 10 adults under age 30 say they are dependent on their smartphones, while 44% of 18-49 year olds go online almost constantly. This is both great news and not so great news for marketers: Great … Continued
Consumers are demanding personalization: It’s no longer a nice to have, it’s an expectation. According to the McKinsey 2021 personalization report, 76% of consumers get frustrated when companies don’t personalize interactions. Even with consumers who love your brand, earning and sustaining their attention when there are so many other distractions throughout the day is extremely … Continued
It’s hard to predict how successful this year’s Black Friday will be. In the before (pandemic) times, retailers could count on Black Friday and Cyber Monday driving the biggest revenue of the year, but with Americans grappling with high inflation, an ongoing supply chain issue, and global political upheaval, nobody knows what will happen this … Continued
[Update] Engage 2022 in San Francisco and London have now passed but you can view sessions now on demand. Go to our on-demand page to access the sessions, as well as to download slides. We’re putting the finishing touches to Blueshift Engage 2022, our premier event for B2C marketers who want to drive better customer … Continued
This year marks the 10th anniversary of Colorado Amendment 64, legalizing cannabis for recreational use. Since then, multiple other states have legalized or decriminalized the use of recreational cannabis, opening the market to new consumers and the introduction of new weed-derived products. By 2025, the total annual market for cannabis in the US is expected … Continued
In today’s increasingly digital world, the volume of consumer choices can be overwhelming. Customers expect brands to provide personalized experiences that enhance their overall experience. Providing real-time 1:1 cross-channel experiences may seem out of reach, but with the power of marketer-accessible AI, product and content recommendations can empower you to do just that. Why you … Continued
Like many organizations navigating digital transformation, Credit Unions are facing challenges to their core business with a range of new competitors in the space; FinTechs, challenger banks, startups, and other companies that didn’t exist five years ago are now competing for member services. Fortunately, Credit Unions can build from a solid foundation and meet these … Continued
If you Google “best day to send marketing email” or “best time to send SMS,” chances are you’ll find a long list of articles dictating the ideal time to deploy your marketing campaigns — whether Thursday is more successful than Sunday or noon is better than 5 p.m. The irony of this approach is that … Continued
It’s no secret that people use smartphones more often than any other device today. Paying attention to your SMS engagement rates is a smart move. In fact, SMS open rates outpace email by 78%, and 75% of consumers would like to have offers delivered to them via SMS. And because many consumers have their phones … Continued
These days, consumers are particular about which brands they support and which products they buy. And with so many options available — especially in the world of social commerce — it takes more than just one email or a single ad to captivate your potential customers. As countless brands attempt to woo consumers across various … Continued
Now, more than ever, it is critical to give customers what they want, when they want it. In the “Internet of Things” era, almost every business is expected to have an online presence. Technology has a significant influence on how consumers interact with brands, and customers have come to expect a certain level of service. … Continued