Choosing the right messaging platform for your business can greatly influence your marketing success. With options like SMS (Short Message Service) and RCS (Rich Communication Services) available for marketing campaigns, understanding the key platform differences and identifying which best suits your business needs is crucial for effective customer communication.
June marks Blueshift’s 10th anniversary, celebrating our journey from a startup to a thriving scale-up.
The foundations of marketing programs and strategies are shifting, fundamentally causing retail marketers to rethink their customer engagement strategies: the demise of third-party cookies seems closer at hand, as the spiraling costs of paid media and a persistent and growing regulatory framework on data privacy loom overhead. And if that is not enough, economic conditions … Continued
Audience syndication and CDPs go together like birthday parties and pizza. Like sandy beaches and soft towels. Like tea and your favorite mug. The right CDP implementation just makes audience syndication better. Admittedly, setting up a CDP isn’t always as fun as a day at the shore, but it doesn’t have to be daunting. We’ve … Continued
Love is in the air, but is your relationship with your current Customer Data Platform (CDP) feeling a bit lackluster? This Valentine’s Day, it might be time for a breakup – with your CDP, that is! Imagine your relationship with your current CDP as a bad rom-com: it started off with high hopes, promising grand … Continued
Customer data plays a pivotal role, yet it often remains inaccessible to marketers. When harnessed by savvy marketers, this goldmine of data becomes the driving force behind personalized, engaging customer experiences. Customer Data Platforms (CDPs) are designed to tackle this challenge head-on by seamlessly unifying and making customer data accessible for marketers. However, the complex … Continued
I’m thrilled to announce that Blueshift has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience! This designation recognizes our expertise in helping marketers improve customer engagement with unified customer data and automated cross-channel campaigns built on a foundation of AI capabilities. All while being built … Continued
At its core, marketing audience segmentation is about harnessing data to divide your audience into distinct subgroups with shared characteristics, enabling you to deliver tailored marketing strategies. In one of our previous blogs, we discussed various types of audience segmentation with examples of each. This blog delves deep into the concept of marketing audience segmentation, … Continued
Thanksgiving, traditionally a North American holiday, extends beyond its regional origins as a universal celebration of gratitude. As we approach this season, we think of marketers, a community with much to appreciate in the quickly advancing world of marketing. Modern technologies have played a pivotal role in reshaping marketing. Here are ten modern developments marketers … Continued
Have you stocked up your candies yet? With the air turning crisp and the smell of pumpkin spice filling the cafes, let’s get on our cozy vests this fall and brew up some frighteningly good marketing ideas that will be a treat for your customers! According to NRF, Halloween spending is forecasted to reach a … Continued
It’s that time of the year again: Get To Know Your Customers Day! If you didn’t know, this day falls on the third Thursday of each quarter (January, April, July, October). There has never been a better time to get to know your customers. After all: 71% of customers expect personalization, and 76% feel frustrated when … Continued