Celebrating Blueshift’s 10th Anniversary: A Decade of Innovation and Growth
June marks Blueshift’s 10th anniversary, celebrating our journey from a startup to a thriving scale-up.
Category: AI Marketing
From Chaos to Control: Transforming Retail Marketing with Data in a Disrupted World
The foundations of marketing programs and strategies are shifting, fundamentally causing retail marketers to rethink their customer engagement strategies: the demise of third-party cookies seems closer at hand, as the spiraling costs of paid media and a persistent and growing regulatory framework on data privacy loom overhead. And if that is not enough, economic conditions … Continued
Seamless Audience Syndication: Your 90-Day CDP Roadmap
Audience syndication and CDPs go together like birthday parties and pizza. Like sandy beaches and soft towels. Like tea and your favorite mug. The right CDP implementation just makes audience syndication better. Admittedly, setting up a CDP isn’t always as fun as a day at the shore, but it doesn’t have to be daunting. We’ve … Continued
Just Not That Into Your CDP? Swipe Right on Intelligent Customer Engagement
Love is in the air, but is your relationship with your current Customer Data Platform (CDP) feeling a bit lackluster? This Valentine’s Day, it might be time for a breakup – with your CDP, that is! Imagine your relationship with your current CDP as a bad rom-com: it started off with high hopes, promising grand … Continued
CDP Spotlight: 7 Key Takeaways From Industry Experts
Customer data plays a pivotal role, yet it often remains inaccessible to marketers. When harnessed by savvy marketers, this goldmine of data becomes the driving force behind personalized, engaging customer experiences. Customer Data Platforms (CDPs) are designed to tackle this challenge head-on by seamlessly unifying and making customer data accessible for marketers. However, the complex … Continued
Blueshift Earns New AWS Advertising and Marketing Technology Competency
I’m thrilled to announce that Blueshift has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience! This designation recognizes our expertise in helping marketers improve customer engagement with unified customer data and automated cross-channel campaigns built on a foundation of AI capabilities. All while being built … Continued
Mastering Precision Marketing Through Advanced Audience Segmentation
At its core, marketing audience segmentation is about harnessing data to divide your audience into distinct subgroups with shared characteristics, enabling you to deliver tailored marketing strategies. In one of our previous blogs, we discussed various types of audience segmentation with examples of each. This blog delves deep into the concept of marketing audience segmentation, … Continued
From Turkey Treats to Turnkey Tactics: 10 Things Marketers Can Be Thankful For this Thanksgiving
Thanksgiving, traditionally a North American holiday, extends beyond its regional origins as a universal celebration of gratitude. As we approach this season, we think of marketers, a community with much to appreciate in the quickly advancing world of marketing. Modern technologies have played a pivotal role in reshaping marketing. Here are ten modern developments marketers … Continued
Treat Your Customers with 5 Holiday Marketing Tricks!
Have you stocked up your candies yet? With the air turning crisp and the smell of pumpkin spice filling the cafes, let’s get on our cozy vests this fall and brew up some frighteningly good marketing ideas that will be a treat for your customers! According to NRF, Halloween spending is forecasted to reach a … Continued
5 Ways to Improve Customer Experiences on Get to Know Your Customers Day
It’s that time of the year again: Get To Know Your Customers Day! If you didn’t know, this day falls on the third Thursday of each quarter (January, April, July, October). There has never been a better time to get to know your customers. After all: 71% of customers expect personalization, and 76% feel frustrated when … Continued
Announcing the e-Commerce Accelerator Plan: Achieve Faster ROI in 30 Days
Throughout my career, I’ve had the privilege of collaborating with customers from various retail and e-commerce companies. One shared objective has consistently emerged: the pursuit of rapid growth and scalability in today’s ever-evolving marketing landscape. Unfortunately, many companies often find themselves entangled in the complexities of data integration and extended set-up processes. They frequently become … Continued
AI-Powered Customer Engagement Strategies That Actually Work
When was the last time you asked ChatGPT for a quick how‑to, relied on a Google AI Overview for your search, or let Spotify’s DJ queue the perfect playlist? If you’re like most of us, it was probably sometime today. For today’s marketers, the shift has been fast and fundamental. In just two short years, … Continued