Holidays provide a golden opportunity to spur your customers into action. It’s a time when you can ignite a sense of urgency around your holiday offers and align them perfectly with your customers’ desires. To encourage engagement and help them realize that these special deals are not to be missed, consider employing strategies that might pleasantly “spook” them. While classic methods like early bird discounts, exclusive promo codes, and special online pricing have a great track record of boosting engagement, we recommend trying something fresh and exciting, like a “new treat” for your audience. To further enhance your customer engagement, let your creativity flow by infusing a festive holiday atmosphere into your website. Remember, the longer visitors stay on your website, exploring its offerings and content, the higher the likelihood they will convert. One of the most effective strategies to enhance personalization is by embracing AI. With AI, you can deliver offers that genuinely resonate with each customer’s unique needs and preferences. Other modern marketing strategies to consider include leveraging cross-channel marketing to extend reach (like paid media or mobile), driving social commerce to streamline the buying process, using influencer marketing for broader exposure, implementing chatbots for added convenience, and more. While classic methods have their place, embracing innovative strategies will ensure your brand remains at the forefront of holiday marketing magic.