5 Ways to Improve Customer Experiences on Get to Know Your Customers Day

It’s that time of the year again: Get To Know Your Customers Day! If you didn’t know, this day falls on the third Thursday of each quarter (January, April, July, October). There has never been a better time to get to know your customers. After all:

Join us as we celebrate this important day by exploring how you can leverage data-driven strategies to get to know your customers better and, in turn, boost your marketing ROI.

Here are 5 top strategies for improving your customer experiences:

1. Speak Directly to Each Customer with AI

The age of one-size-fits-all marketing is behind us. According to a recent McKinsey study, 66% of customers expect businesses to tailor messaging to their needs. Harnessing data-driven insights to tailor communications can lead to higher conversion rates and customer satisfaction. Thankfully, AI empowers marketers to easily sort through vast amounts of customer data and glean actionable insights. By understanding individual preferences, purchase history, and browsing behavior, marketers can create hyper-personalized experiences that resonate with each and every customer.

With Blueshift’s GenAI tool, marketers can easily generate content with a simple click. Our tool allows you to generate content in the right tone and style for each customer, and even get ideas for email subjects and preheaders. It’s about delivering a one-of-a-kind experience that leaves your customers feeling understood and valued.

2. Give Your Customer What They Want

Not only do customers want you to speak directly to them with hyper-personalization, they also expect you to recommend products/services that are relevant to them. AI-Powered Product Recommendations deliver better customer experiences and produce better results. In a recent study, Blueshift analyzed 38 billion messages and found that using highly personalized AI recommendations in messages resulted in a 166% higher conversion rate than ones that didn’t include personalized recommendations. 

Personalized recommendations can help you keep customers online longer, make browsing a large catalog easier, reengage passive customers and, ultimately, increase your marketing ROI.

3. Meet Your Customers Where They Are

With so many different channels where you can communicate with your customers, it can be difficult for marketers to determine which channel is best for each customer. The reality is, customers want to connect with businesses across multiple channels. While email continues to be the leading channel for volume, more marketers are finding success engaging customers through mobile marketing, including in-app, push, and SMS. Cross-channel campaigns achieved a 24% higher open rate than single channel campaigns in our recent Benchmark Report.

Your customers are anywhere and everywhere – and they expect your brand to

meet them where they are with messages that respond to their needs in real-time. It’s important that companies have a connected and seamless brand experience across all channels. A customer engagement platform powered by AI can help you identify the right combination of channels for each customer, as well as where to send what message and at the precise time when a customer will interact.

In today’s fast-paced world, real-time, cross-channel engagement is a game-changer. Blueshift enables you to send timely and relevant messages to your customers, on the channels they prefer, ensuring that your brand stays top-of-mind when they’re ready to make a purchase.

4. Give Your Customers What They Want WHEN They Want It

AI-driven predictive analytics are a game-changer. Leveraging AI, marketers can predict future trends, identify potential high-value customers, and refine their targeting strategies. This proactive approach not only optimizes marketing efforts but also minimizes wasted resources on irrelevant campaigns. 

With a tool like Blueshift’s engage time optimization, you can ensure your messages are seen by the right customers at the right time. In fact, Blueshift customer Slickdeals has seen a 26% improvement in engagement rates when optimizing for open and click probability.

Engage time optimization helps you maximize the success of your messages reaching your customers when they are most receptive, because you’re sending messages that are triggered at critical moments of the customer journey. You can take advantage of AI to optimize send times by analyzing past message activity, customer attributes, and website engagement. This approach prioritizes sending messages at times that drive revenue-generating actions, rather than solely focusing on initial open rates.

5. Implement Data-Driven Decision Making

Data is the lifeblood of modern marketing, and AI is the ultimate data cruncher. By analyzing vast datasets, AI uncovers patterns, trends, and correlations that human analysis might miss. Marketers can make informed decisions about product recommendations, marketing strategies, and campaign optimization. 

Effective customer insights are only valuable if you can measure their impact. An intelligent customer engagement platform can provide you with the metrics you need to track the success of your campaigns, enabling you to continually refine your marketing strategy.

The Power of AI Marketing

For modern marketers, getting to know your customers isn’t just an option—it’s a strategic imperative. Embracing AI-powered tools and data-driven insights amplifies your ability to understand, engage, and delight your audience. Personalization, predictive analytics, customer-centric content, real-time engagement, and informed decision-making are just a few of the invaluable benefits awaiting marketers who prioritize customer relationships.

The era of customer-centric marketing is here, and by getting to know your customers, you’re paving the way for a future of success. As you celebrate this day, remember that it’s not just about collecting data; it’s about using that data to create exceptional, personalized experiences for your customers. Happy Get to Know Your Customers Day!