- Initiate real-time triggers over email, SMS, and phone to convert leads
- Enter prospects into different branches based on behavior
- Update customer data from the triggered workflows
INTELLIGENT CUSTOMER ENGAGEMENT
Lead Nurturing to Engage Customers and Convert Leads
Engage leads all the way from awareness to consideration and purchase, with relevant and timely content with Blueshift’s lead nurturing solutions.
LEAD NURTURING
Launch Multi-Step Nurture Workflows
DYNAMIC SEGMENTS
Identify The Audiences To Nurture
- Model lead stages using Blueshift’s transaction modeling, and automate nurture journeys
- Segment based on behavior, transactions, demographics, lead source and more
- Use predictive scoring for advanced segmentation and lead nurturing effectiveness
REPORTS & DASHBOARDS
Track and Optimize Lead Nurturing Campaigns
- Track and measure lead conversions by campaign
- Track audience performance against downstream metrics
- Run experiments and track reports in marketer-friendly dashboards
Blueshift Resources
Expand Your AI Marketing Knowledge With Blueshift Resources
DEMO THE PLATFORM
See Blueshift in Action
Take a self-guided tour or talk to us about the Blueshift platform and see how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.