- Initiate real-time triggers over email, SMS, and phone to convert leads
- Enter prospects into different branches based on behavior
- Update customer data from the triggered workflows
INTELLIGENT CUSTOMER ENGAGEMENT
Nurture Customers and Convert Leads
Engage leads all the way from awareness to consideration and purchase, with relevant and timely content.
LEAD NURTURING
Launch Multi-Step Nurture Workflows
DYNAMIC SEGMENTS
Identify The Audiences To Nurture
- Model lead stages using Blueshift’s transaction modeling, and automate nurture journeys
- Segment based on behavior, transactions, demographics, lead source and more
- Use predictive scoring for advanced segmentation
REPORTS & DASHBOARDS
Track & Measure Lead Conversions
- Track and measure lead conversions by campaign
- Track audience performance against downstream metrics
- Run experiments and track reports in marketer-friendly dashboards
CUSTOMER SUCCESS STORY
How LendingTree Nurtures Customer Engagement Between Transactions
LendingTree uses Blueshift to make it easier for customers to find the right products through its loan marketplace. Using rich customer data, LendingTree creates intentional, connected journeys that keep customers engaged between transactions, eliminating effort to reacquire customers when they are back in-market.Â
CUSTOMER SUCCESS STORY
How GoHealth Keeps Prospects and Customers Engaged With Effective Journeys
GoHealth uses Blueshift to keep customers engaged throughout the full lifecycle using rich customer data to target the right audience and build intricate, personalized cross-channel journeys across email, SMS, call, direct mail, and more. With intelligent customer journeys. GoHealth has increased customer acquisition, improved contact rates, and boosted customer retention.
Blueshift Resources
Expand Your AI Marketing Knowledge With Blueshift Resources
DEMO THE PLATFORM
See Blueshift in Action
Take a self-guided tour or talk to us about the Blueshift platform and see how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.