Engage leads all the way from awareness to consideration and purchase, with relevant and timely content with Blueshift’s lead nurturing solutions.

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LEAD NURTURING

Launch Multi-Step Nurture Workflows

  • Initiate real-time triggers over email, SMS, and phone to convert leads
  • Enter prospects into different branches based on behavior
  • Update customer data from the triggered workflows
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DYNAMIC SEGMENTS

Identify The Audiences To Nurture

  • Model lead stages using Blueshift’s transaction modeling, and automate nurture journeys
  • Segment based on behavior, transactions, demographics, lead source and more
  • Use predictive scoring for advanced segmentation and lead nurturing effectiveness
Marketer using Blueshift CDP for better audience insights

REPORTS & DASHBOARDS

Track and Optimize Lead Nurturing Campaigns

  • Track and measure lead conversions by campaign
  • Track audience performance against downstream metrics
  • Run experiments and track reports in marketer-friendly dashboards
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personal finance Suncoast Credit Union logo
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personal finance Amerilife logo
personal finance Suncoast Credit Union logo
personal finance Lending Tree logo
personal finance Clear Score logo
personal finance Smartasset logo
personal finance Laurel Road logo
personal finance TotallyMoney logo
personal finance Freedom Finance logo

CUSTOMER SUCCESS STORY

How LendingTree Scales Lead Nurturing Between Transactions

LendingTree uses Blueshift to power lead nurturing by keeping customers engaged between loan transactions. By activating rich customer data, LendingTree builds connected journeys that make reacquisition effortless when customers return in-market.

CUSTOMER SUCCESS STORY

How GoHealth Keeps Prospects and Customers Engaged With Effective Journeys

GoHealth uses Blueshift to keep customers engaged throughout the full lifecycle using rich customer data to target the right audience and build intricate, personalized cross-channel journeys across email, SMS, call, direct mail, and more. With intelligent customer journeys. GoHealth has increased customer acquisition, improved contact rates, and boosted customer retention.

DEMO THE PLATFORM

See Blueshift in Action

Take a self-guided tour or talk to us about the Blueshift platform and see how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.