In today’s world, customers frequently use different channels at different points when making decisions and purchases. Customers may research products on their computer during the day, see an ad on their phone in the evening, then decide to purchase in-store.
If businesses don’t want to lose customers along their journeys, engaging in cross-channel marketing is essential, but doing it correctly is critical. Although cross-channel marketing has the potential to bring exponential growth to your business, it can quickly go wrong if badly implemented.