With Blueshift’s data activation and Branch’s deep-linking capabilities, marketers can now deliver frictionless personalized experiences to their users across all channels. Let’s take the instance of Jane. Jane is browsing through her email on her smartphone during a short work break, and a promotion for a weekend getaway grabs her attention. Clicking on the email … Continued
We recently sat down with Cat Covert — Head of Email Marketing, HealthQuotes, at Massive & Company LLC — to learn how Blueshift has played a role in her marketing success as well as the tips she has for marketers looking for the right solution to up-level their marketing strategies. Cat has been in digital marketing for more than … Continued
As online consumer behavior rapidly shifts, ecommerce marketing also undergoes major changes. With the ever-declining attention span of consumers, brands must think of ways to stand out in just a snap. Today’s online consumers are dominated by millennials and Gen Z. These two audience segments expect a high quality and speed of customer experience. They … Continued
These days, marketers are overwhelmed, and for good reason. With customer expectations evolving and the market constantly shifting — such as the death of third-party cookies and the release of Apple’s iOS 15 updates — it’s becoming more and more necessary for marketers to adapt their strategies without skipping a beat. As fellow marketers, we understand this pressure, and … Continued
There’s a reason why personal finance is called just that — because, well, it’s personal. Especially as customers take big steps such as applying for a loan, they want to be sure that they can really trust the companies supporting them through the process. As customers expect greater personalization, finance marketing must be centered around customer experiences … Continued
With online learning on the rise, eLearning platforms are taking advantage of these opportunities for increased engagement while adapting to meet the ever-changing needs and expectations of their students. Creating an online learning environment where students feel connected and engaged is more important than ever, and when it comes to your omnichannel marketing strategy, personalization is key. One of our customers who … Continued
The idea of omnichannel is so simple that it can be hard for people outside of the marketing world to believe it’s a new thing. Humans have been experiencing interactions across multiple channels for at least as long as there has been mail — and arguably, as long as there’s been writing. At this point, it’s natural … Continued
Didn’t have a chance to tune in to our latest webinar with SparkPost? In “Using First-Party Data in Email and Beyond,” Marina Ben-Zvi, Director of Product Marketing at Blueshift, and April Mullen, Director of Brand & Content Marketing at SparkPost, discussed how you can use your data in ways that drive true 1:1 connection and maximize the value of your hard-earned … Continued
“Obsess Over Customer Success” is one of Blueshift’s core values. We succeed when our customers succeed. To better serve our growing customer base and help elevate their customer engagement we need to consistently gather and act on customer feedback. That’s why we’re excited to announce the formation of our first-ever Customer Advisory Board. The new … Continued
Since the dawn of digital advertising, marketers have relied on 3rd-party data. Now the advertising world is being flipped on its head with the elimination of 3rd-party cookies, restricted use of Apple’s IDFA without user consent, and increased privacy regulations such as GDPR and CCPA making 3rd-party data risky — not to mention a greater share … Continued